10 Jan 2022 By May Ng

Krystal as Charles & Keith’s first-ever global brand ambassador

CHARLES & KEITH – the go-to label for footwear, handbags and accessories on the cutting edge of fashion – appoints actress and singer Krystal as its first-ever global brand ambassador, continuing its vision to empower women around the world to express themselves freely through fashion.

Known for her keen sense of fashion, the multi-hyphenate who was a member of the K-pop girl group f(x), is the embodiment of the modern-day woman, who strives to be the most authentic version of herself.

The ambassadorship kicks off with Krystal fronting the Spring 22 campaign, which highlights this season’s key footwear and bags styles from the Blooming Spring collection: Where fresh floral motifs, delicate pastels and bright splashes of colours take centre stage.

香港2022年1月3日 — 走在時尚尖端的鞋履、包袋和配飾首選品牌之一CHARLES & KEITH任命演員兼歌手鄭秀晶(Krystal)擔任其首位全球品牌大使,延續其讓全球女性能夠通過時尚來自由表達自己的願景。


作為品牌大使,鄭秀晶將傾情演繹2022年春季廣告照片,凸顯這一季Blooming Spring系列中鞋履和包袋的主打款式,其中清新的花卉圖案、精致的粉彩和明亮的色塊將成為拍攝的焦點。