LA MER Introduces The New Lifting Contour Serum

This year La Mer is bringing the revolutionary Shape Creation trend to beauty, with the new Lifting Contour Serum. A high-performance sculpting serum for face and neck, it gives skin a tighter feeling from the first touch, and visibly defines and re-shapes contours, dramatically transforming and redefining skin’s appearance.

Drawing inspiration from shape shifting materials, The Lifting Contour Serum helps to resculpt the face’s three-dimensional look and improve contours from the inside out. Active ferments immerse skin in the healing powers of the sea while stimulating natural collagen and elastin to enhance skin’s density, dimension and definition. With a unique texture for an instant tightening feel, this refreshing gel-serum awakens youthful definition.

A new shape is born.


Cell-renewing Miracle Broth™ helps infuse cells with its legendary healing energies and promotes natural cell renewal, enabling skin to focus on its natural repair.

The new Lifting Ferment™ helps promote skin’s natural collagen production for a more refined silhouette. Continuing La Mer’s famed history of transforming ingredients into a greater sum

than their parts, this ferment combines Perennial Brown Algae, coined as ‘the fountain of youth’; copper-rich Blue Algae; and rejuvenating marine peptides to help enhance skin’s density and dimension.

Skin looks firmer, revitalized, healthy.


In as little as four weeks, the contours of the jawline look more lifted, and skin appears firmer and more defined. In clinical testing, 95% of panelists demonstrated significant improvement in visible lifting and firmness after just eight weeks. Consumers agreed – over 85% of women felt their skin was tighter, firmer, and appeared more lifted and younger looking after four weeks.

Push Power

La Mer has also designed a unique Lifting Contour Massage, which improves micro circulation and complements the Lifting Contour Serum for an overall lifted, youthful appearance.

Skin looks more toned and lifted, with sculpted contours.

Price: $2,650 / 30ml

Launch date of The Lifting Contour Serum:  January 1st, 2014

La Mer Concept Store : Shop 157, Pacific Place 2111 4088Available at Lane Crawford: Times Square 2111 0812

Canton Road 2111 0813
IFC Mall 2111 2616