Largest MoMA Design Store in Asia Launches in Hong Kong in August 2019
The Museum of Modern Art announced that its first Design Store in Greater China is set to open at K11 MUSEA in August 2019. MoMA Design Store Hong Kong will feature an exceptional selection of global design objects and gifts inspired by MoMA’s collection. The store will offer a thoughtful selection of MoMA Publications and books, MoMA-exclusive products and limited edition products developed specially for the Hong Kong store. The 6,000 square foot store, located in the heart of the city’s Victoria Dockside redevelopment, will pay homage to Hong Kong by infusing local elements into the store design in collaboration with local architect Edge Design that embody the city’s unique spirit. Upon opening, it will become the largest MoMA Design Store in Asia, where MoMA has two other Design Store locations in Tokyo and Kyoto.
As an extension of The Museum of Modern Art’s educational mission, MoMA Design Store exemplifies good design with a well-edited selection of products highlighting the latest in materials, production, and design concepts from around the world. All of the products at the MoMA Stores are reviewed and approved by MoMA’s curators, some are represented in the Museum’s design collection, and many are MoMA exclusives.
MoMA Design Store Hong Kong will feature an immersive store environment that elevates local materials and workmanship. Guests will enjoy a contemporary setting that encourages them to fully explore the store and discover the array of beautifully designed items. MoMA ambassadors will be on-hand to share the design stories behind each product and help guests gain an intimate understanding of what constitutes “good design.” Gift wrapping, pre-order and delivery services will also be available to further facilitate a seamless retail experience.
Open from August 2019, the new MoMA Design Store Hong Kong will be located in K11 MUSEA, the most ambitious retail project of Adrian Cheng that will be the crown jewel of K11’s Cultural-Retail concept, curated to offer visitors the best-in-class immersive retail experience along a reinvigorated Tsim Sha Tsui harbour front.