Laura Mercier NEW Pure Canvas Primers | Rise and Prime

Skincare’s last step, makeup’s first — all in one. Elevate and extend makeup wear with our next generation of primers. NEW Pure Canvas Primers combine high-performance makeup with efficacious skincare. Powered by over 85% skincare ingredients, these primers extend makeup wear 12HRs+ and improve the look of skin over time thanks to our Skin Perfecting Complex — an exclusive blend of rose extracts that work to moisturize, protect and smooth. Our new primers take you one step closer to a flawless face.

NEW Pure Canvas Primers collection offers three functional formulas that are tailored to different skin needs — Intensive Hydration (Hydrating), Oil Control & Pores Blurring (Blurring), and Brightening (Illuminating). Building upon a foundation of intensive hydration, helping you achieve a refined makeup look by correcting various skin imperfections.

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Official Launch Date: 2 April 2024