Laurinda Ho has collaborated once again with the prestigious Japanese luxury skincare brand Clé de Peau Beauté for the launch campaign of the upgraded THE SERUM. Having worked closely with Clé de Peau Beauté, Laurinda radiates brilliance at every stage of life – from excelling academically with top honors, managing her own brand, establishing a charity organization, then starting a family, participating in variety shows, acting in films. She believes that to radiate confidence on this journey means relentlessly challenging herself and gaining intelligence.
This aligns seamlessly with the upgraded THE SERUM, which activates cell renewal by advancing formulations, just as Clé de Peau Beauté has been dedicated to forging new frontiers in advanced skin cell science to unlock the power of Skin Intelligence since its founding in 1982. With a full range of exceptionally crafted skincare, base and color makeup products, Clé de Peau Beauté empowers each and every woman to embrace the power of her radiance from within.
Embracing Timeless Radiance in the THE SERUM’s new Campaign
The latest campaign for THE SERUM revolves around the theme of “Radiance”. The set is adorned by luminous glass elements that refract beautiful iridescent blue light. Draped in a white sequined long dress, Laurinda gracefully moving through a dreamlike scene as she explores her own intelligence. THE SERUM in her hand, where a subtle glow emerges, and then the radiance gradually envelops the entire surroundings, awakening the skin’s intelligence from its source. With her inner wisdom and confidence, Laurinda radiates an undeniable, dazzling light. She showcases smooth, plump skin with a radiant glow, exuding confidence in every gesture, just like the timeless radiance bestowed by the upgraded THE SERUM.
“I believe true radiance goes beyond mere external beauty, inner glow is just as important as outer beauty. When you channel your entirety into perfecting each endeavor, you, at that moment, you become the most radiant version of yourself.” Laurinda shared.
THE SERUM: $1,250 / 30ml; $2,080 / 50ml; $2,700 / 75ml
Refill: $2,030 / 50ml; $2,650 / 75ml