MURAD OSMANN AND BOCHIC PRESENT
“LE TOUR DE BOCHIC” —
A YEAR-LONG CREATIVE COLLABORATION
TO KICK OFF IN HONG KONG
“Le Tour de Bochic” is a year-long creative collaboration between social media artist, Murad Osmann, and Bochic, the fine jewelry brand founded by David Joseph, known for its opulent, fantasist jewelry inspired by exotic locales and ancient civilizations.
Joseph stumbled across Osmann’s #FollowMeTo Instagram campaign two years ago and, like the photographer’s legions of fans, immediately fell in love with the Russian’s visually rich images of his girlfriend, Natalia Zakharova, posted from locations all over the world.
Sensing that Osmann’s images dovetailed perfectly with Bochic’s creative modus operandi of traveling to storied destinations to witness artistic traditions and material culture firsthand, Joseph contacted him for collaboration. The result is “Le Tour de Bochic” — a 2015 showcase of new images of Joseph’s muse, Zakharova, shot by Osmann in exciting global destinations, which have inspired the jewelry brand’s creative narrative. In these collaborative images, Zakharova, whom Joseph terms “the Bochic Woman”, will sport the brand’s jewelry as she strikes a pose in Osmann’s iconic #FollowMeTo style.
With incredible images from Georgia, India, Istanbul and Russia already in the bag (or, rather, jewelry box), the launch event of this unprecedented global campaign will take place in Hong Kong on March 31 at The Upper House, followed by an inaugural month-long exhibition in the hotel. “Le Tour de Bochic” is proudly co-sponsored by Plukka, Hong Kong’s most creative fine jewelry retailer.