Li Bingbing to Star in Gucci's Bamboo Eyewear Advertising Campaigns

The portraits, shot by Solve Sundsbo, convey a strong yet delicate aesthetic, true to Gucci’s luxury codes. The beauty and elegance of Li Bingbing highlight the sophisticated femininity of these unique sunglasses and optical frames. BAMBOO SUNGLASSES AND OPTICAL FRAMES The distinctive Bamboo detail, faithful to Gucci’s tradition of working with this material, is translated into two new eyewear models. The square- shaped sunglasses and rectangular optical frames are enriched with natural Bamboo details, which have been historically used by Gucci Florentine artisans since 1947, and are now interpreted as the signature mark of this eyewear collection. The bamboo elements are the result of special treatments developed in our Florentine laboratories, where heating and bending techniques ensure perfect results, creating an expression of tradition and the utmost excellence. top-image These styles boast innovative materials as the frames are made of bio-based acetate, a special substance that contains a higher than usual proportion of natural components, in line with the House’s commitment to good environmental practice. The frames, adorned with the engraved Gucci logo on the insides of the temples, are available in natural colors: shiny black (with shaded grey lenses) and Havana (with brown shaded lenses) for the sunglasses; black and Havana for the optical models. In the images, Li Bingbing also wears an iconic Gucci Bamboo ring with horsebit motif in sterling silver. The Bamboo eyewear campaign will debut from Spring 2014 across the Asia Pacific region in major fashion and lifestyle publications.]]>