11 Dec 2022 By May Ng

Looney Tunes and BOSS team up for Lunar New Year To: “Lau, Samantha”

As Lunar New Year approaches, and people around the world prepare to usher in the Year of the Rabbit, what better way to celebrate than with Bugs Bunny, the world’s most famous rabbit and his friends! Today, Warner Bros. Discovery Global Consumer Products and BOSS reveal a unique collaborative capsule collection featuring the iconic Looney Tunes characters.

Bringing together much-loved characters and must-have BOSS silhouettes, Looney Tunes x BOSS is a fitting celebration to mark the start of the Year of the Rabbit. Combining images of Bugs Bunny and friends with traditional Lunar New Year elements, including flashes of Chinese red, the exclusive capsule collection features luxe yet laid-back jersey, knitwear, and outerwear pieces for men and women. The casual looks are worn by a cast of fresh faces, led by BOSS brand ambassador and Chinese Olympic champion swimmer, Wang Shun.  A playful campaign launches the collection. In an uplifting new film, a group of friends greets each other with high fives and warm hugs, sharing red envelopes as they celebrate Lunar New Year. They then gather on a sofa to watch Looney Tunes, before the fashion and cartoon worlds merge in a creative and unexpected final scene.