lululemon unveils its latest campaign, “Stretch Your Limits”, a dynamic tribute to human perseverance and potential. At the centre of the campaign is South Korean actor and brand ambassador Park Seo Jun, whose second collaboration with lululemon reflects a deep alignment with the brand’s values of versatility, movement, and mindful living.
Joining him is Haram Bae, CrossFit coach, model, and lululemon Myeong-dong Timewalk store ambassador. Together, the duo showcases the physical and mental strength it takes to grow beyond limits—both in and out of training.
Widely known for his roles in Gyeongseong Creature and Marvel Studios’ The Marvels, Park is equally celebrated for his dedication to running, calisthenics, and weightlifting.
“I’m excited to share my favourite gear with you. As someone who’s always on the move, I rely on lululemon’s versatile products to support my active lifestyle—whether I’m training, travelling, or just going about daily life,” said Park Seo Jun.
Hero Products in Focus:
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Pace Breaker Short (HKD 780): A best-seller in the men’s range, made with lightweight Swift™ fabric for optimal breathability and four-way stretch.
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Metal Vent Tech Short Sleeve (HKD 580): Seamless construction and Silverescent™ technology powered by X-STATIC® help reduce chafing and combat odour.
Park Seo Jun wears:
• Metal Vent Tech Short Sleeve – HKD 580
• Pace Breaker Linerless Short 7” – HKD 780
Haram Bae wears:
• Zeroed In Short Sleeve – HKD 480
• Zeroed In Slim-Fit Pant – HKD 1080
“Stretch Your Limits” is more than a campaign—it’s a call to movement and mindset. With Park Seo Jun and Haram Bae leading by example, lululemon invites everyone to discover what’s possible when they go further—physically, mentally, and emotionally.
@lululemon for campaign updates and more.