MAKE UP FOR EVER NEW STEP 1 PRIMERS

INTRODUCING :

NEW STEP 1 PRIMERS

“At MAKE UP FOR EVER, we believe that

there is no perfect makeup without a perfect base”.

The first, unavoidable step for flawless complexion is the perfect primer.

Introducing STEP 1 PRIMERS, the most inclusive* range of

primers featuring 3 custom-based skin perfecters and

6 targeted color correctors, co-created with our pros.

Delivering incredible 24-hour** correction for every skin type and tone,

this collection of primers amplifies any makeup routine,

for confident, empowered makeup application that lasts all day long.

This comprehensive collection of primers is designed for customization

—personalize your coverage by targeting skin concerns with different formulas.

Their long-lasting 24-hour** staying power ensure looks

remain flawlessly on point—no matter what the day holds.

*at MAKE UP FOR EVER

**Except STEP1 PRIMERS – Shine control

ALL-DAY PERFORMANCE FOR EVERY SKIN

The all-inclusive range features 9 primers which instantly correct

the most common skin concerns for every type, shade and tone

—from oil control to neutralizing and brightening.

Everyone’s skin is different, which is why each primer is formulated

to target skin’s individual needs with personalized priming.

The pro-crafted formulas are infused with Ginseng,

an adaptogen known to survive and thrive in extreme conditions,

so they can stay smooth and balanced. Each formula

is powered by a blend of highly-effective ingredients,

including Glycerin, Glycols and B5 Provitamins,

which infuse skin with hydration, softness and elasticity;

spherical powders, to impart a creamy sensoriality

and gorgeous blurring effects; as well as polymers,

expert film-formers which ensure all-day long lasting results.

STEP 1 PRIMERS CAMPAIGN: “WE’VE GOT YOUR BACK”

STEP 1 PRIMERS is launching with an inspiring campaign:

WE’VE GOT YOUR BACK. A key message from MAKE UP FOR EVER,

and the brand’s collective of professional makeup artists,

it promises inclusivity for every skin type and tone with formulas that

target critical skin concerns, deliver instant,

covetable results and perform relentlessly for 24-hours a day**.

Each of the 9 primers is designed to be included in all skincare routine,

with personalized treatments formulated to help

to embrace its individuality, boost its confidence,

and put its best skin forward. All day, every day.

*at MAKE UP FOR EVER
**Except STEP1 PRIMERS – Shine control

MAKE UP FOR EVER Step 1 Primer (9 items)

Price: HK$340 / 30ml

Available on 1 Jan 2021

MAKE UP FOR EVER ONLINE STOREhttps://bit.ly/36US9O8