MAKE UP FOR EVER IS MAKING ITS REVOLUTION
The NEW ROUGE ARTIST launch is a brand statement for MAKE UP FOR EVER. Through this lipstick innovation and a disruptive campaign,
MAKE UP FOR EVER reveals its new image and reaffirms the brand’s vision: today, at MAKE UP FOR EVER, we are a collective of makeup artists co creating high performance products and services. Through our artistry, we inspire and empower people to unleash their personal edge.
A BRAND HERITAGE
To unleash her creativity and to address the unmet needs of her makeup artist tribe, Dany Sanz, former Fine Arts student, created MAKE UP FOR EVER brand in 1984 and crafted in her own laboratory, vivid and highly pigmented formulas, as well as high performance foundations. She has been teaching techniques of makeup artistry for the past 40 years and inspired the first generation of MUA community and onwards as an authentic mentor. And her legacy lives on.
ROUGE ARTIST: THE LIPSTICK REVOLUTION
“The red stick becomes a brush; drawing the lips becomes a form of art.”
– Dany Sanz, MAKE UP FOR EVER founder.
Lipstick has always held a special place at MAKE UP FOR EVER as a symbol of empowerment and selfexpression, dreaming to offer a nearly endless selection of colors, like an artist palette.
ROUGE ARTIST HK$190 (60 Shades)
Available on now
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