MAUD FRIZON Puts Summer Style in Motion with Breezy Everyday Looks

Parisian footwear brand’s Spring/Summer 2016 Collection brings sophisticated chic and on-trend styles to Hong Kong stores

Inspired by the latest runway trends of athleisure, platform soles, lace detailing and pastels, MAUD FRIZON’s new SS16 collection combines its signature Parisian-chic style with this season’s hottest fashion statements. Designed for women on the go, three collections of sandals, sneakers and updated signature flats come in a range of shades for versatility and complete any look with cool confidence and stylish sophistication.

Known for its French heritage and feminine flair, MAUD FRIZON combines Parisian- chic and fashion forward designs with the highest quality materials and time- honoured French craftsmanship. Created by Parisian haute couture model and fashion icon Maud Frizon, the brand was born in the height of Paris’ fashion boom in the trendy St Germain de Prés district 1969. Today, MAUD FRIZON’s design team continue with the brand ethos of beautifully constructed pieces, merging on-trend design elements with long-lasting comfort.

Platform sandals for elevated style

Breeze through the warmer months with MAUD FRIZON’s platform sandals and slides. Slipped on day or night, these shoes are designed for active women who want all of the height and style and none of the discomfort. Adding an effortless laid-back air to ensembles, sandals combine simple lines, block colours and thick straps, the perfect complement to a relaxed summer look. Bright whites and pops of metallic add that St. Tropez glam and are easily paired with any outfit.

MAUD FRIZON SS16 – Double Strap Platform Sandals copyMAUD FRIZON SS16 – Metallic and White Cross Strap Platform Sandal copyMAUD FRIZON SS16 – Pale Peach Cross Strap Platform Sandal copy

(L)MAUD FRIZON SS16 – Double Strap Platform Sandals (HKD898)

(R)MAUD FRIZON SS16 – (Top) Metallic and White Cross Strap Platform Sandal (HKD898),
(FR) Pale Peach Cross Strap Platform Sandal (HKD898)

Sleek Sneakers for cool confidence

Athleisure is a style statement that has undoubtedly reigned supreme across the runways and fashion pages, and this season sneakers are here to stay. MAUD FRIZON elevates simple clean-cut structures with on-trend mesh materials, patent finishes and platform soles, giving comfort a modern edge. Casual designs that can be dressed up, these lace-ups and slip-ons come in primary shades of red, black and white, nudes of beige, pale peach and grey, and metallic silver. With sleek shapes and cushioned comfort to boot, cool sneakers are just the thing to put casual summer style in motion.

MAUD FRIZON SS16 – Sneakers

MAUD FRIZON SS16 – Sneakers copy

MAUD FRIZON SS16 – Mesh Slip-On Sneakers copyMAUD FRIZON SS16 – Metallic Sneakers (2) copyMAUD FRIZON SS16 – White copy

(L)Mesh MAUD FRIZON SS16 – White, Nude and Metallic Slip-on Sneakers (HKD898) (R)Sneakers (HKD1,898)

Flats for casual chic

Known for its feminine and sophisticated iconic everyday flats, MAUD FRIZON updates its signature silhouettes with delicate lace and patent pastels this season. Chic and dainty, these timeless flats have evolved from original designs that have graced the feet of fashion icons including Brigitte Bardot, Carly Simon and Cher since the 1970’s. Structured for comfort with subtle vintage inspired detailing, loafers or ballerinas can be easily dressed up or down – a must have in every woman’s wardrobe.

MAUD FRIZON SS16 – Pale Peach Lace and Patent Loafer copy

MAUD FRIZON SS16 – Pale Peach Lace and Patent Loafer (HKD1,198),

MAUD FRIZON SS16 – White Lace Loafer copy

White Lace Loafer (HKD1,098)

MAUD FRIZON SS16 – Crème Lace and Silver Toed Ballerinas copy

MAUD FRIZON SS16 – Crème lace and Silver Toed Ballerinas (HKD998)

MAUD FRIZON SS16 – Black Lace and Leather Loafer copy

Black Lace and Leather Loafer (HKD1,098)

MAUD FRIZON SS16 – Eggshell Patent Ballerina with Bow copy

Lilac Patent Ballerina with Bow (HKD898)

With 13 stores across Hong Kong, MAUD FRIZON provides accessible luxury for all women. Boasting heritage and a following that spans decades, the brand’s signature iconic style remains the same. A MAUD FRIZON woman always exudes sophistication and Parisian-chic charm!