Max Mara 2026 Resort Collection – Guests: Lee Sung-kyung, Sara Legge, Gwyneth Paltrow, Joey King

Max Mara 2026 Resort Collection Show Held at La Reggia di Caserta in Naples, Italy

Lee Sung-kyung, Sara Legge, Gwyneth Paltrow, Joey King,
Hayley Atwell, Zhu Zhu, Alexa Chung, Molly Chiang, Jenny Tsang, Rola all attended in style

1951, the year Max Mara was founded and Ruth Orkin shot ‘American Girl in Italy’. Back then, a woman proud, insouciant and unaccompanied, was a noteworthy sight on the sidewalks of Florence, Rome, Naples or any other Italian city. 75 years later, she’s come a long way and Max Mara has been close by her side at every step.

1951 was right in the middle of Italy’s spectacular post-war recovery; Achille Maramotti knew which way the wind was blowing when he said he wanted to dress the ‘wives of the local doctors and lawyers’. He knew that they were the ones who would lead global change. In Rome, the couturiers vied for the attention of contessas and princesses; in Reggio Emilia, Maramotti got on with the task of making smart, useful, and just about affordable clothes for the increasingly prosperous new cadre.

The stereotypically sultry sirens of the sexually charged South and the thrifty matriarchs of the industrious North may look like polar opposites but they were driven by the same ideal; ‘bella figura’. Italians wowed the world; whatever they were doing, they did it better, and they looked better. At world-changing summits or hanging out at youthful beach parties, they did it with the characteristic mix of unencumbered elegance and sex-bomb sizzle that came to be recognised as Italian style.

Italian cinema spread the style. De Filippo’s ‘Napoli Milionaria’, De Sica’s ‘L’Oro di Napoli’ and De Santis’s ‘Riso Amaro’ describe the indomitable verve of the Italian women. Silvana Mangano, Sophia Loren; Naples 1951 evokes a voluptuous, smouldering, hip-swinging beauty and a dapper, dandyish scugnizzo. Enter E. Marinella, whose exquisite ties are a symbol of elegance. Max Mara’s collaboration with E. Marinella introduces a series of cravatte print designs that were created in 1951. Find them on silk pyjamas that are too good to wear in bed, and embroidered giant size on cashmere sweaters. The modern chiattillo – a style-conscious, slightly vain Neapolitan dandy – also wears candy stripe shirts in pink and blue with crisp white collars and cuffs, rakishly tilted fedoras and jackets with a lighter construction learned from the sarto napoletano. By way of a contrast are audaciously rolled up shorts like the ones Mangano made famous in ‘Riso Amaro’, full circle skirts with protruding lozenge shaped pockets, tops with portrait collars, matching strapless bras and slip dresses.

The collection features canonic coats that cannot be dated; belted, shawl collared, funnel-necked or fringed; they are truly timeless. As day moves seamlessly into night there are strapless gowns in dense panno dripping with crystals, featuring boned internal structures in silk gauze that peep out of the décolleté. Their simple drama is quintessentially Italian; predicated on looking good and feeling strong, it’s no wonder that Max Mara swept the globe.

The looks are finished with new iterations of the iconic Whitney Bag and delicately refined silk scarves. Four new exclusive models of the Whitney Bag and five timeless scarves are available starting June 18th at maxmara.com.

Italy’s silent giant will show at one of Italy’s great wonders. La Reggia di Caserta is a baroque masterpiece. Down the theatrical cascading marble stairs, Max Mara will reveal a collection dedicated to Partenope’s pride, passion and empowerment. Viva Venere Vesuviana!

SUNG KYOUNG LEE

Marinella

1914 – Don Eugenio Marinella opens his boutique in Naples, on the elegant Riviera di Chiaia, with a clear vision: to offer Neapolitans and tourists a unique experience, featuring exclusive English products and outstanding artisanal tailoring. The production of ties quickly wins over the Neapolitan elite and the most discerning travelers, transforming the atelier into a benchmark for style and sophistication.

More than a century after its founding, E. Marinella has become an icon of Made in Italy worldwide. That “little corner of London in Naples” has grown into an international brand, synonymous with craftsmanship, timeless elegance, and a passion for style, proudly carrying forward the Neapolitan tailoring tradition.

From father to son, the historic boutique has never lost its values, thanks to Maurizio Marinella, the third generation of the family, and Alessandro Marinella, the fourth generation, who have embraced the founder’s legacy, preserving tradition while looking to the future.

Even today, the making of E. Marinella ties follows the same artisanal process as in 1914, maintaining unchanged quality and savoir-faire. It all begins with the selection of designs, hand-printed on fine silks made exclusively for E. Marinella in England. Once printed, the silks arrive in Naples, where the art of tailoring comes to life: the skilled hands of the seamstresses, through a fully artisanal process, craft the ties using techniques passed down from generation to generation. Each step, carried out strictly by hand, ensures excellence, quality, and durability, making every tie an authentic piece of luxury craftsmanship.

Alongside the ties, E. Marinella offers a range of exclusive accessories, from small leather goods to luggage, watches, and cufflinks. Not only for men, but also for women. All leather products are entirely Made in Italy, crafted through meticulous artisanal processes using premium materials, personally selected by the Maison.

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