COME FLY WITH US: MICHAEL KORS UNVEILS SPRING 2020 MICHAEL MICHAEL KORS AND MICHAEL KORS MENS AD CAMPAIGN
Michael Kors is pleased to announce the release of a new Spring 2020 ad campaign for MICHAEL Michael Kors and Michael Kors Mens, shot by Mikael Jansson and starring Bella Hadid, Hiandra Martinez and Austin Augie.
The new campaign underscores the brand’s jet set roots and brings to life the modern traveler. Throughout the stills and video, quintessential jet-setter Bella Hadid and models Hiandra Martinez and Austin Auggie are captured in Terminal 4 at the John F. Kennedy International Airport in New York, ready to embark on their next adventures.
“The airport is where all adventures begin,” says designer Michael Kors. “We wanted to take an experience that can feel mundane and infuse it with style and energy and the excitement that comes with traveling somewhere new.”
For MICHAEL Michael Kors Spring 2020, the looks juxtapose the cool with the romantic, featuring denim and chambray paired with feminine floral prints and sporty accents.
Equal parts effortless and chic, the styling conveys the free-spirited feeling of getting away. When it comes to accessories, the campaign spotlights statement sunglasses, utilitarian boots and luxe handbags, including Carmen, the newest It bag of spring.
Michael Kors Mens offers the ultimate travel-ready style. Denim, pops of cobalt and rich navy Signature logo epitomize sport-luxe style and make traveling a breeze.
“The styling for Spring 2020 isn’t just about destination dressing, it’s also about all the moments in between,” says Michael. “We live busy lives so it’s important to have pieces that can keep up with life on the go.”
The global campaign will debut in February, with print ads running in spring issues worldwide. The images will also appear in digital outlets, as well as social media platforms and traditional outdoor media placement.