Miu Miu unveils Upcycled 2024, part of the Holiday collection, introducing for the first time a fully realized wardrobe. Now in its fifth edition, Miu Miu Upcycled has become a key pillar of the brand, both in product and aesthetic, seamlessly aligning with Miu Miu’s long-term commitment to sustainability and circular design practice. Launched in 2020, Miu Miu Upcycled continues to breathe new life into cherished garments from the past, enhancing the experience of those who will wear them in the future. This project not only preserves the history of these pieces but also enriches the lives of new wearers with a sense of style and sustainability.
The 2024 collection features four singular narratives: Upcycled leather, globally sourced; Upcycled kilts from the Fifties to the Seventies; Upcycled yarn, comprising remnants from the brand archive with an emphasis on color; and Upcycled embroidery, showcasing samples of archival embroideries applied to a base of black chantilly lace. Each piece in the collection carries its own story and provenance, coming together to form a cohesive look.
Miu Miu combines cutting-edge design with industrial excellence, producing high-quality garments and accessories with precision and craftsmanship. Miu Miu Upcycled yarn is transformed to create cosy garments made of hand-knitted melange wool. The collection includes chunky crewneck’s hoodies, scarves and small accessories, all finished with a cotton crochet knit Miu Miu logo. The Wander bag and knitted slippers complete a bold, and irreverent collection, designed to be enjoyed for seasons to come.
For more information, please visit miumiu.com
Photographer and video /攝影及影片: Lengua
Creative direction / 創意指導: Edward Quarmby
Styling / 造型師: Lotta Volkova
Talent / 模特兒: Emma Corrin
