“Insulation, protection, and momentum are my impressions of what Moncler stands for, and applying my aesthetic to an insulated traveling bubble was my answer to the collaborative challenge,” said Rick Owens.On the day preceding the launch of the Moncler + Rick Owens collection, the designer’s life partner and creative accomplice, Michèle Lamy, returned to Milan to present a creative program from the hyper-personal setting of the Rick Owens designed custom tour bus.
The tour bus is an ultra-protected cocoon, upholstered in Moncler’s iconic duvet, which earlier this year took the couple across the Nevada desert on a road trip. In February, it was taken to Milan to reveal the Moncler + Rick Owens collection at the Moncler 2020 show, and now Lamy returned to the city where it began to curate a day of multi-disciplinary and intimate discussions.
Lamy, known for restlessly pushing boundaries in culture and communication, and living in a headspace without territory or borders, so set herself the task of finding a way to communicate with the outside world from the seclusion of the bus. Her series of conversations were conceived with an undulating flow, as the day was inspired by the many hours and layers of Jacques Rivette’s 1969 arthouse classic “L’Amour Fou”, with topics rippling from the beautiful to the gritty, from modern Milanese culture to environmental activism, via the medium of Zoom calls.
Conversation partners included Restaurant D’O’ owner Davide Oldani, with whom she talked about ethical and slow food. Then on to the topic of youth bringing value to their community with Vittorio Da Mosto, co-founder of Venice Calls and promoter of sustainable living, and Paolo Rosso, an art producer based in Venice who runs the Microclima, Guwahati research and RedHero eco-preservation programs. The final call was a cultural conversation with Alessio Ascari, founder of Kaleidoscope magazine, and Myriam Ben Salah, independent curator and Director and Chief Curator of the Renaissance Society in Chicago.
The day culminated in an intensely intimate live performance featuring members of Lamy’s own family. The experimental piece, set between the tour bus and the Rick Owens’ store, showcased Lamy’s signature avant-garde oeuvre, exuding feelings of the positive, the chaotic, and the irreverent, and was transmitted on Instagram live to the digital audiences of @Moncler, @RickOwensOnline and
The Moncler + Rick Owens collection releases on October 22nd. The journey brings the partners back to their DNA: for Moncler, a duvet; for Owens, conceptual, and architectural forms. Extreme volumes are reinterpreted in Moncler nylons, expressed in a palette of black, silver and dust, realized in an array of radiance quilting.
Rick Owens store
Shop 2A, G/F, 18 On Lan Street , Central
JOYCE Pacific Place store
金鐘太古廣場 232
232 Pacific Place, Admiralty
(2523 5944)
 JOYCE Harbour City store
金鐘太古廣場 232
3205, Level 3, Gateway Arcade, Harbour City
(2367 8128)