1 Sep 2022 By May Ng


An initiative to give back to fans of NARS in Hong Kong; a moment to empower self-expression among women. In celebration of the 20th Anniversary of NARS in Hong Kong, the brand is proud to announce its debut NFT drops in the city, converging art and technology as a new avenue for women to embrace individuality and self-expression. Through the NFT pilot, NARS aims to connect with the next generation of digital life and engage #NARSissist through the digital certification of NFT to make their first move with NARS into metaverse.

As a milestone commemorating 20 years of beauty transformation in Hong Kong, NARS is issuing 2,022 POWERICON NFTs inspired by the new NARS Powermatte Lipstick Collection as a gesture to encourage the pursuit and discovery of beauty and artistry among women. This latest initiative echoes with NARS US’ NFT series themed on the signature NARS Blush Orgasm last year, as the brand pilot ventures into the metaverse with all #NARSissist.

At the heart of NARS is François Nars’ mission to empower women to experiment and have fun with makeup by teaching them how to enhance their natural beauty and individual characteristics. An iconoclastic philosophy, Nars believes there are no rules when it comes to beauty; whatever makes you look and feel good is right. Women are free to approach makeup as a conduit for beauty, confidence and character – this is the same message delivered by POWERICON NFTs.