New Balance and Joe Freshgoods Announce “Beneath the Surface” Campaign to Launch the New Balance 610 Sneaker and Rainier Boots
The campaign explores what lies beyond the immediately apparent.
There’s always more than meets the eye – and New Balance and Joe Freshgoods have collaborated once again to create a campaign titled, “Beneath the Surface” based on this premise to launch the New Balance 610 sneaker and Rainier boots. Inspired by the inner workings of the mind and hidden aspects of one’s personality, the collection explores this concept through subtle and intricate visual effects. The sneakers feature camouflage detailing with hidden details that elevate the design while paying homage to hip hop’s relationship with the pattern.The New Balance x Joe Freshgoods 610 sneaker and Rainier boots will be available globally beginning April 28, 2023.
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