New Balance Introduces the 2023 Lunar New Year Collection

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New Balance will usher in the Year of the Rabbit with a new Lunar New Year collection inspired by the harmonious energy of the zodiac animal’s spirit. With this new collection, the brand aims to redefine gathering and to encourage everyone to embrace their own multifaceted personalities and distinct sense of style.

Infused with the spirit of the rabbit, the Lunar New Year collection will include footwear and apparel curated with the easy to wear versatility of soft, neutral tones, with deep red pieces incorporated throughout, adding flashes of unexpected spontaneity. Led by the 550, 574, 2002R, and 9060, the collection presents visibly striking designs that balance an eye-catching mix of willful boldness and gentle approachability.

Lunar New Year is a time for renewal — a time to embrace versatility with different wishes, but in

common happiness to celebrate inclusivity and break down boundaries of gender and style.

The Lunar New Year collection is now available on www.newbalance.com.hk and designated New Balance stores.