NEW ERA x HAVAIANAS COLLABORATION

Capturing the vibrant fun and colorful energy of summer, New Era — the international lifestyle brand with an authentic sports heritage that dates back to 1920 — and Havaianas present their exciting NEW ERA x HAVAIANAS “STEP INTO JOY” collaboration.

為捉緊充滿能量與動感的夏日,從1920年開始引領時尚生活潮流的美國帽牌巨人New Era 與巴西著名拖鞋品牌HAVAIANAS推出 “STEP INTO JOY”聯乘系列。

Targeting fans of both iconic lifestyle brands, two styles of New Era’s popular headwear silhouettes — the adjustable mesh TRUCKER and a reversible BUCKET — are paired with Havaianas’ Brazilian-made flip-flop sandals, in two fresh designs with a Tropicana-meets-street-style aesthetic. Each piece in the collaboration features co-branded logos.

是次聯乘系列絕對為兩個著名休閒時尚品牌的粉絲而設,每款產品都均有兩大品牌的標誌。New Era細選舒適透氣的網狀TRUCKER和創新設計的雙面BUCKET與巴西製造的Havaianas人字拖鞋配搭,起了承上啟下的作用,將熱帶風情與街頭風格展現得淋漓盡致。

The “Step Into Joy” summer campaign, that also pays tribute to New Era’s 100th anniversary this year, features two contemporary Brazilian artists, Bruno Menon (@brunomenon) and Patricia Leda (@sublinhando). The duo co-created street-style sticker-sheet graphics that make up the collaboration’s two key visuals.

今個夏日的聯乘企劃”Step into Joy”連同兩位巴西當代藝術家Bruno Menon(@brunomenon)和Patricia Leda(@sublinhando)合作設計各式各樣充滿色彩和街頭元素的插畫圖案,營造視覺引導,提升了視覺的衝擊,同時亦向New Era成立100週年而致敬。

PRICE: HKD 299-399