NEW FALL 2020 MICHAEL MICHAEL KORS AND MICHAEL KORS MENS AD CAMPAIGNS

Michael Kors is pleased to announce the release of new Fall 2020 ad campaigns for MICHAEL Michael Kors and Michael Kors Mens, shot by Mikael Jansson and starring Bella Hadid, Luke Maehlmann, Kendall Harrison and Salomon Diaz.

The new MICHAEL Michael Kors campaign imbues the brand’s jet set roots with a sense of edgy rock ‘n’ roll glamour. Imagining Bella Hadid as the ultimate in 70s bohemian-chic, the campaign follows the star with her groupies closely in tow throughout a series of classic rock star vignettes. Through Jansson’s lens, the headliner is seen exiting a concert venue, much to the delight of her fan club, and lounging with bandmates on the road, all the while embodying effortless cool. Bella is spotted throughout her travels carrying chic variants of iconic MICHAEL Michael Kors handbags, including the quilted SoHo, trendy patchwork Carmen, and studded Mercer Gallery.

“The campaign channels the ultimate in rock star glamour,” says Michael Kors. “The laid-back cool, the attitude and the star power.”

MICHAEL Michael Kors Fall 2020 ready to wear plays up the drama with paisley motifs and florals paired with lavish faux fur, suede and denim. Equal parts carefree and chic, the styling conveys the free-spirited attitude of the season. When it comes to accessories, the campaign spotlights this season’s casual glamour with oversized statement sunglasses, suede boots and luxe handbags in fresh fabrications like patchwork and patent leather.

Michael Kors Mens exudes sophistication for a life on the go, featuring Salomon Diaz in suede outerwear and Signature logo accessories with a sport-luxe stripe. With a sharp focus on stylish and functional Signature bags, the Mens campaign gives a nod to the always on the road Michael Kors Man.

The global campaigns will debut in August, with print ads running in fall issues worldwide. The images will also appear in digital outlets, as well as social media platforms and traditional outdoor media placement.

新一季的廣告延續MICHAEL KORS品牌精髓的Jet Set風格理念,同時融入時尚前衛的搖滾元素。廣告採用一系列經典搖滾明星剪影,通過Jansson的鏡頭,可以看到Bella這位風雲人物正離開演唱會會場,身邊圍繞著雀躍不已的粉絲們。她身背MICHAEL Michael Kors一系列標誌性手袋:全新衍縫SoHo鏈條手袋、拼接款Carmen手提袋和以飾釘點綴的Mercer Gallery手提袋,跟樂隊成員在公路上愜意閒逛,流露出一派隨性的態度,呈現時尚與搖滾的精彩火花,完美演繹70年代波希米亞風格。

設計師Michael Kors表示:熱情與狂野是搖滾音樂的魅力所在,今季廣告突出了搖滾明星隨性颯爽的酷勁以及個性滿滿的時尚態度。

MICHAEL Michael Kors 2020秋季系列服飾,利用佩斯利印花及裝飾,搭配奢華的人造皮革、麂皮及牛仔,打造搶眼造型,率性不羈與活力靈動相互交融,展現今季系列自由奔放的態度;在配飾方面,廣告中的Oversized個性太陽眼鏡、麂皮靴及拼接手袋,更顯系列的休閒魅力。

MICHAEL KORS男士2020秋季系列著重刻畫在忙碌的生活中依舊保持精緻的時尚態度,Salomon Diaz身穿麂皮毛領外套,搭配飾有MK Signature Logo的奢華條紋配飾,魅力盡顯。該男士系列廣告的重點在於兼具時尚性與實用性的Signature手袋上,向步履不停的MICHAEL KORS男士們致敬。

2020秋季系列廣告已於8月正式發佈,平面廣告也將於秋季全球發佈,同時還將通過電子媒體平台、社交媒體平台和戶外媒體進行推廣與宣傳。