New global branding option attracting independent hotels in Australia, New Zealand and the Pacific

Worldhotels is eyeing expansion in Oceania with the appointment of accomplished Australian hotelier Richard Munro as Director Hotel Development Australia, New Zealand & Pacific.
His key role will be promoting Worldhotels’ new global branding solution for upscale independent hotel across Australasia and the South Pacific.
Based in Sydney, Mr Munro brings a wealth of experience and recognition as a former Chairman of the Australian Hotel Association NSW, voted Australian ‘General Manager of the Year’ in 2009.
His renowned corporate track record has included management roles with Parkroyal Hotels and InterContinental.
He joins Worldhotels from the celebrated casino hotel, Star City Sydney, where he was General Manager.
Mr Munro played a key role in Star City Sydney joining Worldhotels in 2009, which has since resulted in owners Tabcorp extending its successful partnership to its stable of four casino hotels in Australia.
He is now overseeing an initiative to extend Worldhotels’ presence in Australia, New Zealand and the Pacific.
As a leading global sales, marketing and distribution network for independent hotels Worldhotels sees considerable potential in Australia.
A key incentive for potential affiliates is Worldhotels’ new branding solution for upscale hotels, newly launched as an innovative alternative to conventional franchise and management contracts with global hospitality brands.
“Independent four and five-star hotels can now brand themselves as ‘Worldhotels’ and benefit from the impact, support and strong return on investment of a global brand while still maintaining their unique identity,” said Roland Jegge, Vice President for Worldhotels Asia Pacific.
To become a branded Worldhotel, for a competitive all-inclusive annual fee, premium facilities for discerning business and leisure travellers are required. These include modern guestrooms with a comfortable work space and high-speed internet connectivity, room service, restaurant, gym and attentive, personalised service.
With initial newly-branded hotels in Almaty, Munich and Hamburg, Worldhotels aims to have a stable of 50 branded hotels by 2013.
Worldhotels business has been surging with double digit growth in room nights and revenue.