New M∙A∙C store at Sai Yeung Choi Street

Arty and Colourful Design Reigns A Burst of Street Vibe

Renowned for a trend-setter in the make-up artistry, the internationally-acclaimed cosmetics brand M∙A∙C has leaped into Mongkok with a standalone shop at Sai Yeung Choi Street in the end of May. Imbued with eye-catching LED lights, the billboard itself is a show-stopper. Street art culture from overseas has been the pioneering inspiration behind the shop’s interior design. Featuring a vivid and colourful palette of arty painting, the new shop is transformed into a gallery with multi-coloured walls. Coveted as the most EYE-CATCHING store ever, M∙A∙C Store at Sai Yeung Choi Street is destined to attract tons of selfies by M∙A∙C fans.

To celebrate the grand opening of M∙A∙C Sai Yeung Choi Street, M∙A∙C has organized a《M∙A∙C AVAF Street Party》. AVAF stands for ASTOUNDING, VITAL, AUDACIOUS and FANTASTIC. With overwhelming success in UK and Japan, M.A.C AVAF Street patty conducted in Hong Kong was full of colours vibes to ignite the senses.

Local fashionistas and celebrities have joined to experience the vibe. Among them are Shiga Lin, AKA@Supergirls, supermodel Ana R, Evelyn, J. Arie, Jude and KOLs. Following the upbeat music played by DJ, the event highlighted a live body painting demonstration by M∙A∙C Chief Make-up Artist Ryuko using M∙A∙C PRO products. M∙A∙C PRO is created specifically for professional make-up artists. The products enabled makeup artists to draw geometric patterns and irregular lines in a wide array of colours. Furthermore, The Lion dance session was performed by incorporating old and modern dance arts, followed by an arty painting parade. Amid the electrifying and heart-pounding ambience, the guests were amused by the creative flow of the new LIPSTICK PLAY TABLE as well as the myriad of M∙A∙C make-up products for trial. The selfie moments depicted the allure of M∙A∙C AVAF together with the post feeds swarming the official M∙A∙C Instagram.