Collaborated with Textile Graphic Label “nowartt”
Japanese fashion brand Onitsuka Tiger continues to present a contemporary collection that combines fashion with sports,
and heritage with innovation.
The Onitsuka Tiger Autumn/Winter 2021 collection was inspired by the majestic beauty of the towering Himalayas in winter
and the trekking and hiking boom of the 1970s.
This season, our Creative Director Andrea Pompilio collaborated with Toyoki Adachi, the designer and
art director of the textile graphic brand nowartt, incorporating their completed graphics into the collection pieces.
The textile graphic brand nowartt features “heritage ´ modern art” and creates textile graphics by mixing two concepts:
“now art textile” which is art that makes you feel the present regardless of the era and “no war textile” which is art that makes you feel peace.
All of their textile graphics contain a message of “comfort in harmony with nature.”
In this collaboration, the textile graphics are represented under the theme of the fusion of vintage and art
from the 60s and 70s with a background of strength that broke various traditions, and the fusion of analog and digital.
The pickup motifs include the neelakurinji, a flower that blooms once every 12 years, and the Deeringia polysperma, designated as an endangered plant species, and they are produced in a minimalist expression typical of mid-century design.
This textile graphic, created by merging two contradictory concepts—”vintage ´ art” and “analog (hand-drawn) ´digital”— has been used on classical tracksuits, down jackets, shoes, and backpacks.
