2 May 2024 By May Ng

Pacific Place infuses new energy into its latest brand refresh – THIS IS THE PLACE!

Make a bold fashion statement with an immersive AI fashion experience at The Place

Home to a diverse range of renowned brands and luxury boutiques, Pacific Place is recognised as Hong Kong’s premier lifestyle destination and a dazzling fashion-forward showcase of timeless classics and bold, trend-setting designs, making it the ultimate destination for expressing one’s unique personal style.

Embodying the ethos “THIS IS THE PLACE“, Pacific Place is taking a leap forward, blending fashion, art and technology to create an immersive new experience that enables shoppers to create spectacular patterns that reflect their fashion essence while also exploring highlights of this season’s most striking new collections. Together with exclusive shopping rewards available from now until 26 May 2024, shoppers at Pacific Place can update their wardrobe and fully showcase their unique personal style.


Pacific Place has been artfully transformed into an experiential stage where fashion, art, and self-expression converge. A stunning kaleidoscopic installation adorned with multi-dimensional screens provides the perfect immersive backdrop to showcase one’s personal style. Shoppers can strike a pose and showcase their distinctive looks on the exquisitely designed central stage and infinity tunnel, which features exclusive SS24 highlight patterns generated by artificial intelligence (AI).

Discover Your Signature Style with Pacific Place’s AI Interactive Game

Embark on a personalised fashion journey by interacting with Pacific Place’s curated AI game. Answer three simple questions about one’s preferred dress code, palette, and feelings to unlock a unique AI-generated pattern inspired by elements of the hottest SS24 collections such as florals, plaids, and gradients – it’s a customised visual interpretation tailored to shopper’s tastes, styles and personality traits, which can serve as some tips on refreshing their wardrobe based on their personal style. These bespoke patterns will be showcased in an immersive mirrored prism installation, providing a perfect fashion backdrop for shoppers to capture their distinct style and make a bold statement of self.

Don’t forget to head to Starstreet Precinct to discover other mesmerising patterns during the fashion journey!

Seasonal Rewards in Style

To make the new season an even more delightful experience, Pacific Place is offering exclusive rewards to shoppers. Come to explore the latest SS24 collections and refresh the wardrobe with fashions and accessories that express unique personal style.

Date: Now until 26 May 2024

Time: 11am – 10pm

Location: Gift Redemption Counter on Level L2 (near JOYCE)

Same-day Electronic Spending
at Pacific Place and Starstreet Precinct
Shopping Rewards
HK$5,000 – HK$27,999 HK$150 Pacific Place Shopping e-Voucher
HK$28,000 or above HK$1,000 Pacific Place Shopping e-Voucher

Get ready for Pacific Place’s latest immersive installation that allows you to indulge in a truly fashionable journey while also enjoying exclusive shopping rewards. Stay tuned for the latest happenings on Pacific Place’s official website and social media channels. Discover where extraordinary adventures in fashion await – THIS IS THE PLACE.

#ThisIsThePlace #ReflectYourStyle #PlaceforYourStyle