Montblanc recently played an important role in South Korea’s current hit drama Itaewon Class which aired on tvN. In this particular TV series, starring alongside Park Seo-joon, the Montblanc Star Legacy Full Calendar was the symbol of Park Sae-roy’s (Park Seo-joon) ambition to follow his father’s footsteps. The watch highlights Sae-roy’s ambition and determination in beating his competitor – President Jang, the CEO of food company Jangga Group in Episode 10, revealing the fact that President Jang gifted the watch to Sae-roy’s father in return for his help to develop a sauce which saved the business in crisis.
The Montblanc Star Legacy Collection takes its inspiration from Minerva’s heritage and the company’s pocket watches that were made during the late 19th century and early 20th century. In the spirit of formal elegance, the Montblanc Star Legacy timepieces showcase classic design codes such as round, pebble-shaped cases, horns with steps on the side, onion-shaped crowns with the recognisable Montblanc emblem, and eye-catching dials featuring the iconic exploding star guilloché.
Alongside Park Seo-joon, the Montblanc Sartorial Backpack also made appearances in this television hit. The particular design featured in the drama, which comes with a graffiti logo, is exclusive to the South Korean market. Crafted from Saffiano leather, and with a number of compartments and sections to help the user with access and organizing items, the Montblanc Sartorial Backpack pairs functionality with modern elegance, making it the perfect companion for everyday life. Indeed, it has become a trending item after Park Seo-joon featured it on his Instagram.