Paul Smith is delighted to introduce his autumn/winter 15 advertising campaign, photographed by Viviane Sassen.

Capturing the collection’s confident use of colour, the autumn/winter 15 campaign is the first time photographic artist Viviane Sassen has worked with Paul Smith. Offering a fresh direction for the brand, the iconic ‘Paul Smith’ logo is re-imagined with a playful sense of scale and interaction with the models. The modernity and sense of wit that’s essential to Paul Smith is celebrated in the campaign. Saskia de Brauw perfectly encapsulates the effortless elegance of the Paul Smith women’s collection, whilst new face, George Koh, brings a youthful energy to the campaign.

Campaign co-star Rocco, the bunny, nods to Paul’s own love of rabbits, with his wife Pauline giving him a miniature bunny on the morning of every one of his catwalk shows for the last forty years. Tate Britain’s iconic Manton staircase by David Tremlett further enhances the blocks of autumnal colour that form a focus of the new collection.

Photography: Viviane Sassen
Art Direction: Jonathan Schofield
Styling: Jodie Barnes
Hair: Tina Outen
Make-up: Thomas De Kluvyer
Featuring: Saskia de Brauw, George Koh and Rocco, the rabbit.