18 Mar 2022 By AWAY IN STYLE

Pestana CR7 Marrakech Opens

Anticipating the return of tourism to Morocco, with the recent reopening of the country to tourists, the Pestana CR7 Lifestyle Hotels brand arrives in Marrakech. After Madrid and New York, the hotel partnership between Dionísio Pestana and Cristiano Ronaldo celebrates an international ‘hat trick’ with the soft opening of its new hotel in the “ochre city”, the Pestana CR7 Marrakech

Inspired by the culture and colors of Marrakech that garnered it the title of ‘the Ochre City’, the new Pestana CR7 Marrakech opens to all those looking for new lifestyle experiences in this vibrant Moroccan destination, in keeping with the quality of the Portuguese hotelier group and the energy of the footballer elected the world’s best player for five times.

Located on M Avenue, a new cosmopolitan hub with restaurants, a virtual exhibition center, international fashion stores and a mix of intense dynamic culture, the Pestana CR7 Marrakech occupies a central spot in this exciting environment. The hotel offers 174 rooms, a business centre, spa, swimming pool and a fitness centre.

“The new Pestana CR7 Lifestyle Hotel in Morocco is a logical step for the Pestana Hotel Group, which now has three hotels in the country, including Casablanca and Tangier where we already operate. The culture, the good business environment, the thriving economy and the rich history of Morocco, enjoyed in a safe environment, as well as the historical ties that unite the Moroccan and Portuguese peoples, fully justify our third investment in the country”, says Dionísio Pestana. “The partnership between the Pestana Hotel Group and Cristiano Ronaldo enters a new chapter, with the first hotel in Africa, a continent where the group began its internationalization more than 20 years ago and where there is a true and unconditional passion for football, where Cristiano is an expert”, concludes the president of the hotel group.

“When I opened the first hotel with the Pestana Hotel Group in 2016, our ambition was to create an international brand. Since that first milestone in Madeira, our home, followed by the Lisbon hotel, we have already expanded to Madrid and New York. Opening this hotel in Marrakech

takes us to the fifth city, but more than a number, it represents my connection to a country that I am passionate about and where I am always made to feel most welcome”, stresses Cristiano Ronaldo, who adds: “the expansion of the Pestana CR7 Lifestyle Hotels is set to continue”.

Nabil Slitine, developer of M Avenue and partner of the brand in this project, recognized as the city’s new hot spot, considers that “We are very proud to partner with the first Pestana CR7 Lifestyle brand hotel in the country. Marrakech is an increasingly sophisticated and lifestyle

destination and M Avenue is already visibly contributing for the recognition of Morocco’s improvements in infrastructure and tourism, by its visitors”.

At the top of the new Pestana CR7 Marrakech, the rooftop, from which the panoramic views of the Atlas Mountains and the dynamic M Avenue dominate, is not to be missed. On hot days the swimming pool will be especially enjoyable. An oasis of freshness with natural shade provided by the vegetation. Service extends to the sun loungers arranged in the water, where guests can enjoy a pool menu focused on healthy foods and drinks. In the lobby, modernity and Moroccan and Portuguese cultures coexist in harmony: in the Mesa brasserie, the Mediterranean gastronomy of Portuguese origin stands out, while in the Sports Bar the concept is to share ‘tapas’ while watching major sports events, after all it is a CR7. In the lobby the millenary tradition of Moroccan tea service, with all its rituals, is provided daily. These services have been integrated on the Pestana App – with access enabled by the free wi-fi throughout the hotel.

On M Avenue one enjoys a sophisticated environment, with an artery of shops from some of the most prominent international chains, with varied gastronomic experiences and access to the residences. Next to Avenue’s M Square, and opposite the newly opened interactive cultural center Meydene, a perfect match between art and technology, with 3,000m2 of exhibition space and a 400-seat amphitheater, stands the new Pestana CR7 Marrakech. In a strategic position to access the airport, which is 5 km away, and the Palais des Congrès Conference Centre, the Pestana CR7 Lifestyle hotel has, within walking distance, the gardens of Menara and also the city’s medina with its souks, snake charmers and monkey tamers, an abundance of aromas and spices and many local cultural items. Traveling only 4 km from the doors of the Pestana CR7 Marrakech one reaches the square Jemaa el-Fna, the center of the medina where the nightfall replaces the daily trade with a vibrant area with diverse gastronomic offerings, music and other artistic expressions.

Ideal for travelers in search of leisure in the city or the outskirts of Marrakech – from camel or jeep tours in the desert, to a trip to the Ouzoud waterfalls in the Atlas Mountains, or mountaineering at 4,000 metres at Jbel Toubkal, – as well as, corporate events, the new Pestana CR7 Marrakech offers rooms equipped with a smart TV, minibar, microwave, coffee machine and tea.


Pestana CR7 Marrakech