PHILIPP PLEIN’S EXPANSION IN AMERICA
TAKES OFF IN NEW YORK CITY
The Swiss Maison inaugurates a new showroom in the heart of New York. A luxurious two story penthouse overlooking Central Park, the first step towards the brand’s conquest of America. From North to South.
PHILIPP PLEIN inaugurates a new showroom in New York, the fourth worldwide after Milan, Dusseldorf and Hong Kong. The Swiss Maison chooses the Big Apple as a base to initiate it’s conquest of the American market, choosing a prestigious location, an ultra- luxurious two story penthouse at 4 West 58th Street. The showroom’s breathtaking panorama of Central Park serves as a backdrop for the style and creativity of the PHILIPP PLEIN collections. The 200 square meter (2000 square ft.) showroom occupies two floors, one dedicated to the women’s collections, the other to the men’s lines. The atmosphere is metropolitan chic, with a shimmering play of light entering from the maxi picture windows that overlook the park.
The space has been developed in conjunction with the Italian architectural firm AquiliAlberg, and upon entering immediately conveys the world of PHILIPP PLEIN. Ultra-precious, refined materials and architectural solutions with strong visual impact, like the maxi skull studded with CRYSTALLIZED™- Swarovski Elements placed at the entrance and the huge Murano glass chandelier dominating the shiny black stairwell that unites the two floors. Pure shades of white for the women’s floor, wrapped in opulent Statuario marble. Grey hues signal the men’s area, with a continuation of marble combined with lavic stone flooring, in addition to stainless steel, lacquered wood and mirrored surfaces in a fluid movement between the varying interconnected sections.
A bold wall of denim represents the urban culture side of the PHILIPP PLEIN label. A multitude of elegant mirrored walls creates a magical atmosphere of infinite reflections, almost surreal. Scattered throughout the showroom are crystal showcases featuring precious pieces from the PHILIPP PLEIN Hardcore Diamonds collection, displayed like true works of art. Alongside and in contrast with these treasures is the new and irreverent underwear collection for men.
“America today represents one of the most competitive markets in the world along with Italy. We have been able to establish ourselves in the Italian market even though we are a foreign brand, Swiss to be precise. Now it will be a true challenge to conquer the American market as well” states Philipp Plein, founder, creative director and CEO of the namesake brand. “The arrival of PHILIPP PLEIN in a great metropolis like New York City will permit us to quickly acquire top level wholesale clients, while in the long term we aim to consolidate and develop the important South American market. We also plan to open the first mono-brand stores in New York, Miami, Los Angeles, Las Vegas and Boston, in addition to corners in top department stores.”