PRADA WOMEN’S AND MEN’S FALL/WINTER 2025 CAMPAIGN

Pictures in motion – images of free movement. The campaign for the Fall/Winter 2025 Prada women’s and men’s collections by Miuccia Prada and Raf Simons captures the intensity of dynamic life, in motion. Multiple figures in free-form flow through the picture plane, never standing still, heading towards an unknown and unseen destination.

動態照片——自由流動的影像。Prada 2025年秋冬男女裝廣告企劃由Miuccia Prada和Raf Simons操刀，捕捉動感生活的澎湃活力。畫面中，多個人物自在穿梭，從不止步，走向一個未知無形的目的地。

Moving as a group, here models are photographed in the normality of everyday action, walking together. Real and alive, the resulting images convey a sense of collective force, and a reflection of the intention of the collection – a freer attitude, about fashion.

Kinetic grace. Motion here is an engine for progress – advancing ideas, furthering knowledge in a synergic effort. Grouped together, moving as one, amongst these figures there is the notion of collective encounter, a shared reality, a lived experience. Together, these individuals stand stronger than alone.

模特兒成群結隊，並肩而行的日常身影被攝入鏡頭。真實生動的影像傳達一股集體力量，也反映了系列的意圖——追求更自由的時尚態度。

動感之美。動態在此成為進步的原動力，互相擦出火花，激發新意念，增進知識。這群人聚首一堂，步調一致，身影之間流淌著集體邂逅的意念，造就共享現實和真切經歷。這些個體團結一致，力量遠勝於孤身一人。

A moment paused, frozen in time, these still – yet moving – images encapsulate energy and freedom, the movement of the body in clothes and within clothes. In the accompanying short films, slow-motion 360 capture formalizes instinctive moves, in an intricate but impulse choreography of the intersecting paths of people.

Reflective of actuality, reactions real, these images and films capture imperfections and unanticipated gestures, the vigor and vitality of life. They are motion pictures.

定格的瞬間、凝住的時光，這些靜止卻又流動的影像，將力量和自由凝鑄其中，也呈現了身體在服裝之中與服裝所展現的律動。同步登場的短片中，360度慢動作攝影將本能動作定形，人們交錯的路徑，鋪排出複雜卻出於本能的視覺效果。

這些影像和短片映照現實，反應真實，捕捉不完美和意料之外的姿態，洋溢生命的活力生機。它們都是動態照片。

Credits:

Creative Directors: Miuccia Prada and Raf Simons
Still Photography: Oliver Hadlee Pearch
Campaign Creative Direction: Ferdinando Verderi
Film Direction: Frank Lebon

Discover more on: prada.com