PRADA WOMEN’S AND MEN’S SPRING/SUMMER 2026 CAMPAIGN

Collier’s intervention renders the Prada Spring/Summer 2026 campaign as a physical, material object, one to be held, and felt. In each still-life composition, outside hands hold aloft specially-shot imagery of the collection, photographed by Oliver Hadlee Pearch. Like an additional observer, or a reflection of ourselves as onlookers, these images are observed admired, perhaps desired – examining the mechanism of advertising as a medium. In a play on perspective and re-framing, within these lovingly-held photographs Prada pieces are worn by a cast of actors and personalities: the actors Levon Hawke, Nicholas Hoult, Damson Idris, Carey Mulligan and Hunter Schafer, the musician John Glacier, and the model Liu Wen. Their presence and personalities bring another depth and meaning to the photography – a further concept of those observed.

This Spring/Summer 2026 Prada campaign is both a celebration of fashion imagery, and a liberation from it – an outside consideration of fashion framed through fine art, a distinct viewpoint, a search for objectivity. Meanwhile, the exchange between Prada and the work of contemporary artists reflects both a long-held interest and respect between each sphere of creation, and the brand’s deep-rooted and ongoing interrelationships with a broader panorama of global culture.

Collier的介入，使Prada 2026年春夏廣告企劃成為一個實質有形的客體，可以被觸碰、感受。由Collier構思的靜物構圖，顯示一幀幀由Oliver Hadlee Pearch拍攝的系列造型照被第三者的手高舉著。這些造型照猶如被第三人或我們自身投射的觀者角色所細看、欣賞，甚至渴求，藉以啟發我們檢視廣告作為媒介的運作機制。這種把玩觀點與重新導向視角的手法，將Prada系列造型呈現於被珍而重之地捧於掌心的照片中，而在造型照中穿上系列單品的一眾演員和名人，包括來自演藝界的Levon Hawke、Nicholas Hoult、Damson Idris、Carey Mulligan和Hunter Schafer；音樂人John Glacier，以及模特兒劉雯。他們的出現及其展現的個性，為照片增添另一層次和意義，帶出被看者的概念。

Prada 2026年春夏廣告企劃同時頌揚影像裡及擺脫影像世界的時裝，透過第三身的藝術視角由外反思時裝，從獨特的角度尋找其客體屬性。Prada與當代藝術家作品之間的交流，反映兩個創作領域對彼此源遠流長的嚮往和尊重，以及品牌一直悉心經營與全球文化之間的相互關係。

Creative Directors: Miuccia Prada and Raf Simons
Photography by Anne Collier with images by Oliver Hadlee Pearch
Talent: John Glacier, Levon Hawke, Nicholas Hoult, Damson Idris, Carey Mulligan, Hunter Schafer, Liu Wen.
Campaign Creative Direction: Ferdinando Verderi

創意總監：Miuccia Prada及Raf Simons
攝影：Anne Collier拍攝Oliver Hadlee Pearch掌鏡的造型照
模特兒：John Glacier、Levon Hawke、Nicholas Hoult、Damson Idris、Carey Mulligan、Hunter Schafer、劉雯
廣告創作指導：Ferdinando Verderi

Discover more on prada.com