PRODUCT HIGHLIGHT IN MAR: MAKE UP FOR EVER WATERTONE SKIN-PERFECTING FRESH FOUNDATION

MAKE UP FOR EVER introduces WATERTONE FOUNDATION,

an innovative formula that is good for skin, provides a natural fresh finish and doesn’t transfer, so everyone can be fearless when it comes to using foundation.

WATER-FRESH FORMULA

Water-based with a breathable finish, WATERTONE FOUNDATION gives skin a natural,   luminous finish that lasts all day. The formula is lightweight and hydrating for skin that looks—and stays—fresh and radiant. It’s suitable for normal, combination, oily and sensitive skin. Co-created with our pros, the range offers 23 shades for all skin tones, and blends seamlessly for natural fresh look.

WATERTONE is the ultimate foundation for all. It’s perfect for men and women looking for truly natural coverage; foundation wearers who want a buildable, professional formula; those with mature skin desiring coverage that doesn’t settle into wrinkles or fine lines; body foundation wearers looking to even out their skin tone from head to toe; and professional makeup artists coveting a buildable, universal foundation for their kit.

*at MAKE UP FOR EVER

SEAMLESS SKIN PERFECTION

New WATERTONE FOUNDATION is incredibly easy to apply and delivers a perfect finish. This lightweight, breathable formula minimizes the appearance of imperfections, provides 24 hours of radiance* and hydration**, and is made of 78% water*** and 94%**** naturally derived ingredients. Formulated for modern makeup users, it’s transfer-proof, sweat-proof and humidity-proof, and lasts all day.

*Instrumental test on 20 subjects

**Instrumental test on 11 subjects

***Water + Green Tea Water

****Calculation based on iso standard 16128 part II,

as well as supplier raw material data, water percentage included.

The remaining 6% help optimize the formula’s sensorial texture and stability over time

Suggested Retail Price: HK$320 (All 12 shades)

 

CO-CREATED WITH OUR PROS

Developed in collaboration with our professional makeup artists, two innovative new tools were designed specifically to maximize WATERTONE’s performance. The new WATERTONE SPONGE is made from unique, water-activated materials that allow it to transform into a soft, bouncy tool that smooths foundation seamlessly onto the skin. It allows you to easily build the foundation to medium coverage with a covetable, fresh finish every time.

Suggested Retail Price: HK$130

The new Artisan Brush #116 was carefully designed to hold and apply water-based formulas. Apply the product directly to the brush and it will gather and deliver the perfect amount for a flawless, airbrushed finish.

Suggested Retail Price: HK$350

OUR FOR EVER COMMITMENT:

SUSTAINABLE AND HIGH-PERFORMANCE

MAKE UP FOR EVER is committed to innovation that never compromises performance. WATERTONE is our first sustainable foundation*, formulated with 94%** natural-origin ingredients and without animal – derived ingredients, parabens, silicones, PEGs, EDTA, mineral oil, or phenoxyethanol, and less than 1% fragrance.

*at MAKE UP FOR EVER
** Calculation based on iso standard 16128 part II,  as well as supplier raw material data, water percentage included.  the remaining 6% help optimize the formula’s sensorial texture and stability over time


WATERTONE’s glass bottle is 100% recyclable, with a removable, indented cap that acts as a palette or effortless mixing and blending when using fingers or a sponge.

Its cardboard packaging was sourced from sustainably managed forests, and both WATERTONE tools were also crafted with sustainability in mind. The WATERTONE SPONGE is latex-free and encased in a 100% recyclable plastic box made from 30% recyclable materials, and Artisan Brush #116 is made with synthetic fibers and an eco-label beechwood handle.

NEW

  WATERTONE SKIN-PERFECTING FRESH FOUNDATION HK$320/12 shades WATERTONE SPONGE HK$130

BRUSH #116 HK$350

Available on 4 March 2021

Pre-launch at TIMES SQUARE BOUTIQUE on MARCH 2

MAKE UP FOR EVER ONLINE STOREhttps://bit.ly/2YzBvyB

Follow us on FB: MAKE UP FOR EVER / IG: @makeupforever

Boutiques:

Shop B206B, Basement 2, Times Square, Causeway Bay, Hong Kong +852 2154 1151

Follow us on FB: MAKE UP FOR EVER / IG: @makeupforever