From the court to the streets: PUMA’s Spring/Summer 2020 eyewear collection
Sports company PUMA is taking the court to the streets with its Spring/Summer 2020 eyewear collection, which features improved technical details, conceived to maximize the wearer’s freedom of movement on the pitch, in the gym and in everyday life.
Offering Active and Sportstyle themes for sunglasses, the collection stands out with acid colors such as yellow and orange, as featured in the seasonal campaign starring athletes Alica Schmidt and Gianmarco Tamberi. We see her wearing a high impact mask with logoed lenses and temples, while he’s captured with a 90s-inflected navigator frame drenched in a bright orange hue that is anything but conventional.
品牌帶來Active及Sportstyle太陽眼鏡及光學眼鏡系列，並選用黃色和橙色等亮麗鮮色。從季度廣告硬照中可見，PUMA邀請了運動員Alica Schmidt及Gianmarco Tamberi分別演釋了於鏡片及鏡臂均印有品牌標誌的高效眼罩型太陽眼鏡及九十年代注塑橙色機師型太陽眼鏡，破格前衛。