QUI Tequila, the world’s first and only Platinum Extra Añejo Tequila, proudly announces an exclusive collaboration with celebrated chef Nobu Matsuhisa and renowned artist KAWS for the 2025 NOBU Rare, released as a three-part collector’s series. This limited-edition tequila commemorates Nobu’s 30th anniversary with a truly exceptional release. The Hong Kong edition will be available online at QUI Tequila
A special edition 25-year-old tequila, distilled in 1999, has been aged in oak barrels for 10 years, and rested in stainless-steel tanks for 15 years, is at the heart of this collaboration. The result is an exquisitely smooth and complex spirit, with notes of cherry, honey, toffee, dried orange, white pepper, and cooked agave. Each of the three distinctive bottles—limited to 1,650 units per edition—features KAWS’s signature visual artistry, making this a unique collector’s item that seamlessly blends art, culture, and gastronomy. Priced at USD 1,000 per bottle.
“This collaboration represents the intersection of culinary excellence, artistic innovation, and our mission to bring the rarest aged tequilas to the world,” said Medhat Ibrahim, Co-Founder of QUI Tequila. “For this special edition, we selected a truly unique extra añejo tequila, harvested and distilled in 1999, making it one of the oldest tequilas available on the market. It’s a tremendous honor to have Chef Nobu, known for his exceptional palate and commitment to excellence, and KAWS, one of the most influential artists globally, join us in this venture.”
