30 Sep 2023 By May Ng

Red Velvet’s JOY for Lily Jasmine Eau de Parfum

A joyful bouquet of wild lily

Feel the embrace of new beginnings with the fresh fragrance fans have been waiting for: Lily Jasmine Eau de Parfum. This alluring floral scent is the newest addition to the brand’s beloved Signature Fragrance Collection.
Featuring notes of spring muguet, jasmine sambac, and dreamy lavender, one spritz of this fragrance evokes
the feeling that anything is possible.

To celebrate the launch of this new signature scent, fresh is unveiling a brand-new campaign starring JOY, K-pop artist and actress. This marks JOY’s second campaign as part of her fresh partnership, and in it she brings Lily Jasmine to life while evoking the multisensorial world of fresh. The campaign also speaks to JOY’s personal connection with the signature fragrance collection, which was what first drew her to the brand and started her deep affinity for all things fresh.


Lily Jasmine Eau de Parfum

$980/100 ml | $520/30ml

Available on October 1st in fresh boutiques and at fresh.com.