Rebecca Minkoff First Retail Store in Hong Kong

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Famed for her iconic “Morning After Bag” and edgy “downtown romantic” style, Rebecca Minkoff is proud to launch the brand’s first store in Hong Kong, located at the bustling retail hotspot of Ocean Terminal in Tsim Sha Tsui, offering the latest must-haves from her Spring Summer 2015 collection. Creative Director, Rebecca Minkoff is thrilled to attend the grand opening party on April 15, 2015.
2015 年3月25日(香港) — 以標誌性的「Morning After Bag」和「Downtown Romantic」風格著稱的 Rebecca Minkoff 隆重宣佈將於香港開設品牌的第一間零售專門店。新店座落於尖沙咀海運大廈── 一個坐擁各地品牌的潮流熱點,而店內將匯集 Rebecca Minkoff 2015春夏季最新的潮流必備品。屆時創作總監Rebecca Minkoff 將親臨香港出席當晚的開幕派對。

The Hong Kong store design, as personally envisioned through the lens of Rebecca Minkoff, merges the warmth of the designer’s Southern Californian youth with the modern, minimalist, architectural atmosphere of her New York City life. The 585-square-foot space’s bleached oak wood and light interiors reflect the soft elements of Minkoff’s “SoCal” roots; while concrete, glass and metal accents pay a nod to the aesthetics of downtown Manhattan.
The store’s palette of soft beiges and clean whites create a neutral canvas so that the colorful hues of Minkoff’s collections can shine through each season. An eye-catching “pyramid wall” is a modern rendering of the brand’s signature studding — an iconic symbol of it’s edgy yet romantic persona.
香港店舖的裝潢設計主要透過 Rebecca Minkoff 鏡頭下的光景來汲取靈感,設計師利用南加州的青澀和溫和感覺,並配合紐約現代建築風格,營造出簡約舒適的氣氛。店舖佔地585平方尺,以光線和漂白的橡木來表現出 Minkoff 靈感中的南加洲元素;混凝土、玻璃和金屬則象徵曼哈頓市中心一如既往的設計美學。
柔和棕色與純白色的配搭猶如一幅任意塗沫的帆布,讓 Minkoff 所設計出的不同系列為它填滿豐富的色彩。引人注目的「金字塔牆壁」是一面塑造品牌標誌的象徵,並能帶出其時尚前衛和浪漫迷人的感覺。

With a vision of building a lifestyle brand for women like herself — whimsical, clever and passionate — Rebecca Minkoff has found a unique niche among fashion-forward, modern women around the world. Today, the Rebecca Minkoff brand spans ready-to-wear, bags, footwear, jewelry, eyewear and tech accessories. Her unique vision for the brand is singularly focused on her ideal millennial girl, who experiences all of life’s exciting moments, with her confident, go-anywhere, do-anything attitude.

Celebrity and “It Girl” fans of Rebecca Minkoff include Agyness Deyn, Alexa Chung, Diane Kruger, Emma Stone, Gisele Bundchen, Naomi Watts, Jamie Chung, Jessica Alba, Rita Ora and Taylor Swift.

以妙想天開的想像力構建一個專屬女性的品牌,聰明熱情的 Rebecca Minkoff 為世界各地的現代女性帶來獨特的時尚優勢。今天,Rebecca Minkoff 品牌己跨越至衣服、手袋、鞋履、珠寶、眼鏡和時尚配件。她對品牌獨一無二的概念主要針對她幻想中的完美女性,一個經歷了生活中所有興奮刺激的時刻、充滿自信、勇於遊歷任何地方,處理任何事情的現代女性。圈中不少名人和「It Girl」都是 Rebecca Minkoff 的擁躉,當中包括 Agyness Deyn、Alexa Chung、Diane Kruger、Emma Stone、Gisele Bundchen、Naomi Watts、Jamie Chung、Jessica Alba、Rita Ora 及 Taylor Swift 等