16 Mar 2024 By May Ng

RIMOWA is pleased to announce that Jay Chou has become its global brand ambassador

As a globally acclaimed luxury luggage brand, RIMOWA has upheld a legacy of crafting iconic travel essentials since its establishment in 1898, standing as a steadfast companion throughout life’s journeys.

In recent years, RIMOWA has forged partnerships with legendary individuals known for their relentless pursuit of innovation and unwavering commitment to excellence, embodying the very essence of their extraordinary lives. Today, RIMOWA is delighted to announce Jay Chou, the renowned Chinese pop musician, as its global brand ambassador.

With a multifaceted career spanning music, film direction, and acting, Jay Chou epitomizes the craftsmanship and innovation inherent in RIMOWA’s ethos. His artistic endeavors mirror RIMOWA’s ethos of pushing boundaries and setting new standards. As RIMOWA’s global brand ambassador, Jay Chou will inspire travelers worldwide to embark on transformative journeys.

Hugues Bonnet-Masimbert, CEO of RIMOWA, expressed, “RIMOWA believes in the transformative power of travel, tirelessly pursuing innovation while honoring craftsmanship. Jay Chou’s values align seamlessly with RIMOWA’s, and his global influence as an artist is truly commendable. We are honored to welcome him as our global brand ambassador.”

Beyond their shared pursuit of excellence, the close connection between RIMOWA and Jay Chou is pivotal to this collaboration. RIMOWA’s luggage has become an indispensable companion throughout Jay Chou’s career, with one of his suitcases even showcased at the SEIT 1898 global tour exhibition commemorating the brand’s 125th anniversary in Shanghai. This collaboration symbolizes a meaningful and unique milestone in their journey of mutual growth.

Jay Chou remarked, “As I travel the world, RIMOWA has been a familiar companion, sharing in our shared memories. Whether at work or during travel, it has accompanied me in exploring new horizons and discovering inspiration. I am honored to serve as RIMOWA’s global brand ambassador, cherishing this bond and valuing this friendship – RIMOWA.”