RIMOWA TRAVELS TO VENICE BEACH FOR A BEACH-INSPIRED COLLABORATION WITH GARRETT LEIGHT’S EYEWEAR BRAND GLCO
Marked by a shared passion for craftsmanship and expertise, RIMOWA and indie eyewear brand Garrett Leight California Optical (GLCO) join forces to release a special edition collection inspired by the sun-soaked surf culture and psychedelic art scene of the Californian coast.
“We’re excited to team up with Garrett Leight to launch RIMOWA’s first-ever eyewear collaboration,” said Alexandre Arnault, CEO of RIMOWA. “As long-time fans of Garrett Leight California Optical, we were thrilled to develop this exclusive Venice Beach-inspired beach set together coinciding with the California brand’s 10th anniversary.”
In just ten years, Garrett Leight’s eyewear brand has gained a loyal cult following of its own including some of the most recognizable global tastemakers. Blending old and new, iconic and innovative, Garrett Leight California Optical brings a fresh perspective to classically tailored eyewear. Using only the highest quality materials, Garrett Leight California Optical frames are carefully designed at their studio in the Arts District of Downtown Los Angeles and manufactured with cutting edge technology, attention to detail, and skilled hand detailing.
“I always look for best-in-class partners to collaborate with, and there’s truly no one better than RIMOWA when it comes to luggage. Sunglasses are an important accessory for any traveller, so partnering with them to create this experiential package for our consumers felt very organic,” said Garrett Leight, Founder & CEO of GLCO. “Paying homage to our California heritage and the legendary eras that inspired this collaboration is a perfect way to celebrate our ten years in business.”
The exclusive eyewear collaboration includes six pairs of expertly crafted sunglasses, two luggage sticker sets and a limited-edition RIMOWA x Garrett Leight California Optical Essential Cabin Suitcase in white gloss. Inside the suitcase, customers will find a pair of RIMOWA x Garrett Leight California Optical Gold sunglasses and a complete line of beach-ready accessories, including a beach towel, surf wax, the limited-edition luggage sticker sets, and a luggage tag specially crafted for this partnership.
Captured in a campaign written and directed by Dave Franco that celebrates the lifestyle and culture of Venice Beach, the special edition eyewear collection includes six sunglass designs, including three metal and three acetate frames. Lens colours vary from sepia, green, blue or black. Each pair of RIMOWA x Garrett Leight California Optical sunglasses comes housed in a unique co-branded grooved sunglasses case.
Available starting from March 12, 2020, the RIMOWA x Garrett Leight California Optical sunglasses (HK$3,220 each) and the RIMOWA x Garrett Leight California Optical Essential Suitcase (HK$8,850) will be available in select retail stores and online at RIMOWA.com and GarrettLeight.com.