16 Nov 2021 By AWAY IN STYLE

A World Of Cultural Collisions And Endless Possibilities At Thailand’s Monkey Shoulder


 A nod to Monkey Shoulder’s #MadeForMixing mantra, The Monkey Mix brings artists in urban culture together to give Thais a platform where they’d be able to express themselves, rethink the status quo and celebrate their city  

Monkey Shoulder is on a mission to make way for creative and cultural collisions, and open a world of endless possibilities for Thais with the launch of The Monkey Mix.

From bringing the best parties back home, to celebrating the charms of the streets of Bangkok and inspiring optimism to cut through the monotony of life, this playful campaign will kick out the dull, the dreary and the ordinary with a series of initiatives headlined by a collective of tastemakers.

“It goes without saying – the monotony of life can get to any of us. In addition to the never-ending list of #adulting responsibilities we have, the past two years have been trying for many,” says Samuel Ng, Regional Brand Ambassador for Monkey Shoulder. “But at Monkey Shoulder, we believe in a world of

endless possibilities. With the launch of The Monkey Mix, we’re giving Thais a platform to express themselves, rethink the status quo and celebrate the best parts of the city.”

Bringing smiles back to The Land of Smiles 

Kicking off the campaign, singer and songwriter Cyanide and musician NoteP have joined forces to release Slide (Feel the Mix) – a soundtrack for the people. Featuring slick beats and catchy bars, Slide captures the diverse sounds of the city in an infectious tune that is all at once self-deprecating, heartwarming and uplifting, providing an outlet for Thais to sing to their hearts’ content and let it all out.

Slide is now available on Spotify, Joox, TikTok and wherever else you listen to your favourite tunes.

Behind the Scenes: Notep and Cyanide bringing The Anthem to life

As part of the campaign, Cyanide and NoteP are calling on the people to sing along for a good cause via social media. For every use of the campaign hashtag, #themonkeymix on Instagram, Monkey Shoulder will be raising funds to support the local bar community.

Cyanide said “I’m so proud of the song that NoteP and I have composed, especially at a time that has been really challenging for so many people. We truly believe the song will touch people of all walks of life, and we hope to make everyone’s day a little bit brighter with this tune.”

“Slide is a powerful song that not only captures the feelings of Thais across the country, but will also have listeners jumping out of their seats and jamming along!” added Samuel Ng. “With the bar and nightlife community in Thailand being put to the test in recent times, we’re so proud to be supporting the scene with the release of this track. If you love music, or just enjoy a good night out with your friends, do take some time out to share the hashtag #themonkeymix on social media!”

Watch this space for more Monkey Mixes

 In the upcoming months Monkey Shoulder will be launching the next chapters of the campaign. In collaboration with handpicked influencers in art, comedy and street culture, the Monkey Mix  will be taking you on a journey to rediscover some of the city’s best kept secrets for a series of launches and initiatives that will provide the people epic nights of escapism and every reason to celebrate the heritage of their neighbourhoods.