Roger Vivier Introduces Viv’ Zag with a Campaign set in Paris

Roger Vivier expands its Viv’ on the Run line with Viv’ Zag, a new sneaker that blends technical inspiration with the Maison’s signature codes of Parisian elegance.

Characterised by flowing, wave-like laces inspired by trekking ropes, Viv’ Zag introduces a dynamic graphic movement across the upper, translating outdoor references into a refined urban language. A discreet strass buckle adds a subtle note of light, an unmistakable Vivier signature, bringing a precious accent to a functional silhouette.

Designed for movement and everyday wear, Viv’ Zag features the lightweight sole already emblematic of the Viv’ on the Run line, ensuring continuity across the collection while offering comfort, flexibility, and ease. The sneaker is available in three core colourways for Spring-Summer 2026 — white, pink, and black — alongside special iterations to be released for Lunar New Year and upcoming seasonal capsules.

The launch is accompanied by a new campaign exploring the dialogue between Parisian architecture and the codes of the trek. Shot in Paris, the imagery juxtaposes classic elements—iron balustrades, ornamental details, and close-up views of the Eiffel Tower — with climbing ropes, directly echoing the sneaker’s distinctive lace construction. This interplay of textures and references roots Viv’ Zag firmly in the city, while evoking a contemporary spirit of exploration.

Extending the narrative, a series of videos animating the still images, unfolds the campaign’s visual language in motion. Each film begins with an intimate close-up of the sneaker, highlighting its details and craftsmanship, before gradually zooming out to situate Viv’ Zag within wider views of Paris. The result is a seamless visual journey, where the shoe moves from creation to environment, mirroring the rhythm and scale of the city itself.

With Viv’ Zag, Roger Vivier offers a new expression of the Viv’ on the Run line, where technical design, signature embellishment, and Parisian elegance converge in a sneaker conceived for modern life.

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