ROGER VIVIER SPRING/SUMMER 2020 THE NEW VIV’ RUN

Since its launch in 2018, the Viv’ Run, Roger Vivier’s first running shoe by Creative Director Gherardo Felloni, has become one of the Maison’s best-loved styles. “Sneakers have evolved from being just sports shoes,” Felloni says. “Now, it represents the lifestyle of modern women.”

An unexpected mix of luxury and sporty style, the Viv’ Run features a perfect fusion of the creativity of couture and the energy of running. Handcrafted in mesh fabric, net and neoprene, it is at the unlikely intersection of high fashion and sports. Stylish companions for women on-the-go, the Viv’ Run sneakers feature a 7.5-cm curved heel, hidden inside the sole, inspired by Monsieur Vivier’s Choc heel created in 1959. A reference to the iconic design of the Belle Vivier, the traditional shoe laces of a running shoe give way to a signature buckle, in either rubber or embellished with crystals, creating a unique contrast between contemporary street style and luxury.

 

This Spring/Summer 2020, Felloni continues the evolution of the Viv’ Run. Two new additions make their debut this season: the Viv’ Run Strass Mule and the Viv’ Run Strass Buckle Sandal. The Viv’ Run Strass Mule combines easy-to-wear mules with the sporty style of sneakers. It comes with an open back, and is handcrafted using a mix of high-performance materials that is unique to this design. The Viv’ Run Strass Buckle Sandal brings together a summer mood and an energetic spirit in one contemporary shoe. The open sandal comes with two adjustable leather straps and the signature crystal buckle, while retaining the distinct sole of the Viv’ Run.