“Jardin à la Vivier”
The 18th century splendour of the Parisian Hotel de la Rochefoucauld-Dudeauville sets the scene for the Roger Vivier Spring Summer 2025 presentation Jardin à la Vivier, revealing a collection designed by creative director Gherardo Felloni that blossoms with ideas. Transformed into a wonderland of natural and architectural follies, the hotel particulier reflects indoors the grand traditions of French formal gardens – from their extravagant floral fantasies, to the festive intimacy hidden inside lavish pavilions.
Gherardo Felloni’s perennial enchantment with the beauty of flowers, transmitted to him by his family, and the rigour of the ‘įardin à la française’ are ever-present, alighting upon shoes, handbags, gilets, millinery and jewels. Emboldened by lush carpets, and gilt furnishings, the four ornate salons of the hotel particulier create a sophisticated playground for the Spring Summer 2025 collection that glints with powdery pastel tones, bold metallics, natural shades of raffia and isinfused with a theatrical sense that is central to Felloni’s visual universe.
In the Jardin d’Été salon with its striped canopy, the Maison pays homage to its iconic buckle.Originally inspired by the shoes of marquises in French aristocratic courts, thanks to Monsieur Vivier, it now embodies the emancipated femininity of “La Parisienne”. This season the Maison is proud to present the Belle Vivier bag which debuts both in neutral tones and a palette of powderypastels. An ideal city bag, this reinterpretation of travel luggage from the 1930s is handcrafted usingthree modular wooden forms, expressing the Maison’s savoir-faire in every single detail. Tocomplement the blooming colours of this refined accessory, the emblematic Belle Vivier shoe,famously worn by Catherine Deneuve in Belle de Jour (1967), makes its seasonal entrance both as anew ballerina, deconstructed in supple Nappa leather, and as slingback in new joyful colour-block combinations of forest green, lilac purple, coral orange, and baby blue. To complete the collection, fine stripes add a mid-century seaside allure to flounced ‘RV’ monogram hold- alls, Belle Vivierpumps, and the Viv’ Choc handbag in tufted cotton.