14 Sep 2024 By May Ng
Roger Vivier unveils its ephemeral pop-in VIVIER OP-TICAL in Hong Kong
Inspired by the geometries of the Op art movement that rose to prominence in France in the 1960s, the space unfolds a display of graphic patterns, inviting visitors to wander through the Autumn Winter 2024-25 shoe, handbag, jewellery, and accessories collection.
“The 1960s were a prolific period for Roger Vivier, steering his aesthetic towards a more refined, graphic, and innovative approach. I’ve long aspired to reimagine the timeless creations of that era, and felt the time was right to reintroduce them in fresh and contemporary versions,” explains Gherardo Felloni.
Iconic archival designs reimagined include the Viv’ Canard, known for its ‘pinched’ toe inspired by the beak of a duck, updated in booties, slingbacks and pumps in full black or bi-colour patterns. This play with optical contrasts is also iterated on recent creations of the Maison, like the Viv’ Choc bags and the Daisy Jewellery collection. Of course, the Belle Vivier, an iconic French emblem of bourgeois elegance and subtle rebellion thanks to Catherine Deneuve’s portrayal of “Belle de Jour” in the 1967 eponymous film, is also given a modern twist. The shoe’s buckle now appears on striped black and silver pumps or in a limited edition of colour-blocked slingbacks. New designs also make their entrance in the Maison’s repertoire, notably the Viv’ Podium ankle strap pumps and their round ‘buckle heel’, and knee-high boots such as the equestrian Riding Boots or the higher-soled Viv’ Rangers.
Inspired by the geometries of the Op art movement that rose to prominence in France in the 1960s, the space unfolds a display of graphic patterns, inviting visitors to wander through the Autumn Winter 2024-25 shoe, handbag, jewellery, and accessories collection.
“The 1960s were a prolific period for Roger Vivier, steering his aesthetic towards a more refined, graphic, and innovative approach. I’ve long aspired to reimagine the timeless creations of that era, and felt the time was right to reintroduce them in fresh and contemporary versions,” explains Gherardo Felloni.
Iconic archival designs reimagined include the Viv’ Canard, known for its ‘pinched’ toe inspired by the beak of a duck, updated in booties, slingbacks and pumps in full black or bi-colour patterns. This play with optical contrasts is also iterated on recent creations of the Maison, like the Viv’ Choc bags and the Daisy Jewellery collection. Of course, the Belle Vivier, an iconic French emblem of bourgeois elegance and subtle rebellion thanks to Catherine Deneuve’s portrayal of “Belle de Jour” in the 1967 eponymous film, is also given a modern twist. The shoe’s buckle now appears on striped black and silver pumps or in a limited edition of colour-blocked slingbacks. New designs also make their entrance in the Maison’s repertoire, notably the Viv’ Podium ankle strap pumps and their round ‘buckle heel’, and knee-high boots such as the equestrian Riding Boots or the higher-soled Viv’ Rangers.
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