S Hotels & Resorts targets sustainable expansion

The SAii brand will be progressively enhanced to focus on premium lifestyle escapes. Guest experiences will be elevated and redefined to align with contemporary global trends, including sustainability, health and wellness, uplifted F&B concepts and more. The enhanced SAii brand will serve as the foundation for an asset-light expansion strategy, with the target of 50 additional properties within five years through a mix of hotel management agreements (HMAs), joint ventures (JVs) and tactical asset acquisitions.

Mr. Michael Marshall, Chief Executive Officer, S Hotels & Resorts, commented: “The continued resurgence of the global tourism industry throughout 2023 and the advantageous locations of our hotels in leading tourist destinations have contributed to S Hotels & Resorts’ notable successes. We have achieved a THB 10 billion revenue milestone and maintained our position as the No. 2 Thai hotel operator in terms of revenue. The renovation of core hotel assets has been a major boost to our Average Daily Rate (ADR), which rose by 20%. For 2024, S Hotels & Resorts is working towards its main goal of boosting profitability. By continuing to drive efficiency and focusing on growth, the company aims to generate THB 12 billion in revenue this year.”

S Hotels & Resorts’ entire global operations are underpinned by its commitment to sustainability. In 2024, the company aims to reduce its carbon emissions by 5% each year, through initiatives such as solar panels being installed at resorts in Thailand and the Maldives. A recent Memorandum of Understanding (MoU) with the Maldives government has seen CROSSROADS Maldives’ conservation area being named as part of an Other Effective Area-Based Conservation Measures (OECMs) programme. The area covering 3.1 million square metres, approximately 31% of the total project size, is the largest protected marine area in the Indian Ocean.

The group’s Marine Discovery Centres in Thailand and the Maldives are targeting 50,000 visitors per year, with a range of educational activities and conservation projects, and its resorts’ restaurants have made a commitment to using locally sourced ingredients and farm-to-table menus.

Mr. Michael Marshall, CEO of S Hotels & Resorts, presents the company’s 2024 strategy, which integrates sustainability into every aspect of the business

“S Hotels & Resorts is on track to become carbon neutral and increase key biodiversity areas by 30% by 2030, in line with Singha Estate’s long-term sustainability commitment. As travellers’ demands continue to evolve, our unique offerings and well-positioned asset portfolio will enable us to capitalise on emerging needs and capture business opportunities in the present and the future,” Mr. Michael Marshall concluded.