10 Jul 2024 By May Ng

Samsonite proudly proclaims Lee Dong Wook as their Asia Ambassado

Travel is not just a journey, but a destination. As the upgraded generation of the iconic EVOA collection, the EVOA Z collection inherits the minimalist design of the first generation, from the shape of the suitcase to the innovative upgraded features, every corner is carefully crafted through years of research and improvement, redefining the standard for travel equipment. With fresh new colour variations, the new EVOA Z luggage collection offers a dynamic range of styles to cater to all genders. With a brushed finishing texture highlighted by a subtle tone-on-tone colour presentation, the EVOA Z line comes in a choice of 3 elegant colours: Ivory Gold, Deep Blue and Black. More than just a logo, the Samsonite name is a statement of quality and sophistication. The integrated aluminium logo bar is sleek, stylish, and rugged, and built to last across all your travel adventures.

Say goodbye to bumpy rides and hello to a new era of travel comfort Samsonite’s revolutionary wheel technology – patented Aero-Trac™ Whirl Suspension Wheel, effectively minimises rolling vibration and noise, and delivers the unrivalled stability and manoeuvrability to effortlessly glide over any surface. A convenient smart hook is discreetly located beneath the pull rod, underscoring our commitment to user-friendly design. The suitcase lining is made from Recyclex™ antibacterial fabric, complemented by a removable partition for easy, flexible storage. The EVOA Z collection was honoured with the Red Dot Design Award in 2024, a prestigious recognition of our dedication to exceptional product design. The collection is available in four sizes: 20 inches, 25 inches, 28 inches, and 30 inches to suit any travelling need.
Samsonite Black Label proudly presents the Major-Lite collection
offering a stylish escort with a lifetime warranty
Major-Lite delivers on this promise through a series of outstanding highlights. each luggage is made in Europe using a trademarked Curv® material, which is constructed from woven polypropylene that is both extremely strong and lightweight. The handles, zipper trims, and nameplates are made of genuine leather, adding the elegant detail. Another highlight is its excellent shock resistance, with the ability to absorb shocks and self-reinforce. In addition, this suitcase has a stylish, modern aesthetic, its design inspired by the shape, strength, and reflection of a precious diamond gemstone. Details such as personalized customization with initial abbreviations make the suitcase’s appearance even more elegant. Available in three sizes – 20 inches, 25 inches, and 28 inches, and in Black, Midnight Blue, and Silver, Major-Lite aims to provide travellers a chic and stylish travel experience.
From July 11, 2024, Hong Kong International Airport will showcase Samsonite’s latest advertisement featuring their new Asia Ambassador, Lee Dong Wook. The display celebrates the brand’s stylish sophistication and innovative prowess, presented with energy and enthusiasm.