Second Release of HUGO x Liam Payne Capsule

After the success of their first capsule, HUGO and Liam Payne go back to their roots this season.

HUGO and Liam Payne unveil their second collaborative effort, a capsule of menswear pieces in a signature palette of black, white, navy, and red. This season celebrates the HUGO ambassador’s fast-track journey from teen pop sensation to established solo artist.

Comprised of apparel, accessories, and an exclusive new sneaker style, each piece features a “go fast” chevron motif inspired by a tattoo on the global brand ambassador’s right arm.

The new collection brings together the brand’s unconventional style and Liam’s sporty aesthetic, as HUGO’s signature slim-fit jeans blend with athleisure-inspired sweaters and track pants. Nodding to the origins of HUGO and the year in which Liam was born, the brand’s logo is reinvented as ‘HUGO93.LP’ boldly printed or embroidered across all 14 pieces.

“I’ve learned so much about my own style over the past two years and I’m so grateful to continue to design clothes that I love to wear,” Liam says. “This season is very me. It’s all about easy styles that are perfect for the weekend.”

The new collection is available to shop in store today.

HUGO x Liam Payne第二季聯乘系列 I

繼首個聯乘系列在去年成功推出後,德國品牌HUGO與其國際品牌大使Liam Payne在今季的合作將回歸本源,追尋初心。

全新HUGO x Liam Payne系列以黑、白、海軍藍及HUGO紅為主調。今季,品牌以Liam從青少年流行音樂偶像到單人發展歌手迅速成名的音樂道路作出發點,所有服裝、配飾及專屬設計的運動鞋都飾有靈感取自Liam右前臂的V形箭頭圖案紋身,代表疾速前進的意思。

系列結合HUGO前衛創新的理念與  Liam的運動風美學,例如以品牌標誌性修身剪裁的牛仔褲混搭運動休閒風的衛衣及長褲。為紀念HUGO 和Liam共同誕生的1993年,品牌標誌亦特意重新演繹成「HUGO93.LP」的字樣,並採用印花或刺繡的方式綴飾在14件單品上。


HUGO x Liam Payne全新系列今日起於HUGO海港城專門店發售。