Seed Woman Winter 2012


STEP INTO THE BRIGHTSeed launches Winter 2012 in a flash of jewel brights.


The new season collection, a story of optimistic contradiction and shot on the city streets, takes inspiration from the polished and structured shapes of a bygone era and re-interprets them into individual and modern pieces, crafted to stand the test of time.

The seasonal campaign showcases a rich palette of ladylike looks juxtaposed with an urban attitude. Contrasts continue throughout the collection with the use of jewel tones in unapologetic block colours, matched with soft neutrals for the day and elevated with sparkle for the night. Jeans in almost luminous tones are complemented by neat and tidy shapes with highlight details of pleating, print, lurex and lace.

Among a plethora of on-trend styles, lie solid foundation pieces – the must-have essentials on which every well rounded wardrobe is built. These classic cut tees, jackets, jeans and footwear, in an ever changing, up-to-the-minute colour palette, represent the true value and exceptional design that are right for the moment.

Accessories follow the bolder trends of the season, unabashed colour being chief among these, featuring in patent textures to accentuate brightness. Here too, pretty feminine florals play off against geometric prints to mix and match perfection. This versatile accessories collection, rich with texture, detailing and embellishment is the essential exclamation point to finish off every style statement.