Sergio Rossi SS 2011


Sergio Rossi, the Italian renowned luxury shoes specialist, held a party to celebrate the 2011 spring summer collection in Shanghai.

In the unique setting of "on the "Bund" riverbank – a renowned stretch of embanked riverfront housed with prestigious and historical edifices. Fashion landmark “Space by Three” metamorphosed itself into a stunning pavilion endowed with women glittering sensuality and Italian glamour by Sergio Rossi. Every unique pair of shoes shined blindingly as a glorious & precious art work.

An imaginary tunnel of deep blue velvet curtains, wall mirrors and plasma screens brought to total immersion into the Sergio Rossi world. A “Primal Beauty” room where the spring summer 2011 prominent styles laid like sculptures on show cases. Plasma screens as picture frames showed beautiful women moving in imagery space.

In the party area sensual models on podiums as modern amazons, wearing the exclusive hand hammered brass accessories, welcomed the selected list of guests as Miss World Zhang Zilin, Miss Universe China Ziya Wei, famous fashion & jewellery designers Han Feng, Judy Hua, Catherine Xu and well known socialites Janice Wang, Lisa Lau move to the sound of DJ Ivy.

For Sergio Rossi the shoe is an object of worship to be adored as a talisman. In the next season, Francesco Russo, Creative Director, balanced decorative elements with pure lines. Brass shines on hand pounded heels or as a cage on leather. Exotic skins, suede, patent are combined with flashy blue, orange and red. Shoes, belts, cuffs and collars in luggage leather and metal become body armor, protecting and empowering.

Short Film Credits: Daniele Pignatelli – Direction / Francesco Russo – Creative Direction / Cyril Viallon – Choreography.