Sergio Rossi's New Concept Store

To celebrate the opening of their new retail concept, SERGIO ROSSI invited the fashion community attending Paris Fall Winter 2011-12 fashion week to mingle with cinema, art and design dignitaries at a cocktail party in their 11, rue du Faubourg Saint-Honoré French flagship store. A playful tribute to femininity and an alluring homage to the world’s emblematic screen icons, the Paris store was inspired by the high-heeled shoe’s curvaceous silhouette heralding womanly beauty and power with dramatic furnishings in a domestically comfortable setting. Guests included: Alexis Babeau, Deputy CEO of PPR Luxury Business Group ; Christophe Mélard, Sergio Rossi President and CEO; Francesco Russo, Sergio Rossi Creative Director; Zoe Cassavetes and Sébastian Chénut; Giovanna Battaglia; Joséphine de la Baume; Anna Dello Russo; Elena Perminova; Carine Roitfeld; artist, Claude Viallat; Jessica Stam; Sarah Marshall; Jean-Claude Jitrois; Anne-Solenne Hatte; Saks Fifth Avenue’s Ronal Frasch, President and CMO; Jeffrey New York’s David Rubenstein, Buyer; Neiman Marcus Direct’s Gerald Barnes, President and CEO