China’s first luxury brand launches a new Fragrance Collection with a campaign photographed by Mario Testino featuring Chinese international supermodel Du Juan
Advertising campaign by Mario Testino / Modelled by Du Juan
China’s premier luxury brand Shanghai Tang is adding an evocative new dimension to its luxury offer: the Silk Road Fragrance Collection conjures up the spirit of adventure through a sensory journey from East to West – reflecting the essence of the brand which fuses Chinese with Western fashion.
An exotic journey through China’s rich history
The fragrance’s starting point was the fabled Silk Road, created during the Han Dynasty (206 BC–220 AD). This 4,000-mile network gave ancient merchants, pilgrims and soldiers a direct passage from China through India and beyond, to the Mediterranean and throughout Europe. Precious jewels and spices, jade and ivory treasures were transported, but it was famed for the exquisite Chinese silk which delighted wealthy Westerners.
Inspired by the exotic landscapes, rich colors and sense of adventure of the Silk Road, our master parfumier has created for Shanghai Tang a captivating collection of precious fragrances… infused with all the mystery and sensuality of the Silk Road.
A nose like no other creates a collection like no other
Esteemed master parfumier, Carlos Benaim is the winner of the prestigious American Society for Perfumers Lifetime Achievement Award for his contribution to the world of fragrance. He has created signature scents for such legendary fashion houses as Armani, Carolina Herrera, Prada and Maison Martin Margiela.
Drawing on his personal travels in China, Benaim designed the collection to pay tribute to the grandeur of Chinese culture through a suite of eight multi-layered, unique scents – five for women and three for men. Each highlights one or two exceptional ingredients that evoke the romance of the ancient caravans carrying Chinese treasures along the Silk Road to the western world.
Handcrafted using 100% natural ingredients, the collection embodies a genuine respect for the ancient craft of perfumery – and mirrors the pillars of the Shanghai Tang brand: luxurious quality and superb craftmanship.
Exquisite flacons house the precious scents
A celebration of attention to detail, exquisite handcrafting and luxurious materials, each fragrance is housed in precious bottle that prominently features the SHÒU. This Chinese symbol of longevity is cited as one of the Five Blessings: longevity, wealth, health, love and virtue.
The women’s bottle features the SHÒU symbol meticulously engraved in enamel and gold leaf on the cap, serving as centerpiece of the design that forms the pattern of the lucky number 8. The tall and statuesque men’s bottle features clean beautiful lines and glass cap handcrafted by skilled artisan, also featuring the SHÒU symbol in a solid metallic piece.
Each bottle is a luxurious signature piece of art, and a special customized engraving service ensures that no two will ever be the same.
For more brand information and to shop online, please visit www.shanghaitang.com